If we don’t do our lead nurturing correctly now, we will be regretting it later. While in the ever changing landscape of online sales, so much more has been thrown on the plate of an OSC, it’s important that we don’t forget the basics. The reasons why this position exists in the first place. To nurture leads and make sure that they are getting the feeling of a personalized experience with the builder, well before they decide to come in and see a community. We may be drinking through a fire hose, and leads may want more than what we have right now, but it’s important to set expectations and make sure to be doing those long term lead development activities. Listen for some more tips on how to keep buyers engaged, after their initial inquiry.