While your online sales counselor should not be the same person in charge of your marketing, there are many reasons why these two departments within a new home builder’s office should collaborate. It may seem fairly obvious that the marketing department’s job is to create awareness, drive traffic to the website, and generate leads. Just…

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follow up

Follow Up. The other day in one of the professional groups I  belong to on Facebook I saw someone lamenting the fact that prospects were not returning his emails. He asked, “How long do you follow up before you just feel like you are being a pain?” I was astounded by the answers given by…

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Recently the tragic kidnapping and murder of Beverly Carter, a prominent real estate agent in Jackson, Tennessee has placed a renewed focus in on job safety for real estate agents. The sad fact is that real estate agents feel they need to be available 24/7 at the drop of a hat to show a home…

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When I tell people my business is Lead Management, sometimes I get weird looks. What is that? What do you mean lead management? Do you generate leads for clients? Lead generation and lead management are two different things. You can’t have one without the other. But if you only generate leads and you don’t manage…

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The other day I attended my first networking luncheon in Northern Virginia. I just moved recently and now that I’m starting out from scratch, it’s an interesting process. Sometimes networking is a little bit like traveling around the world. There are set questions that people ask as soon as you meet them. With travel it…

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Are twitter and facebook the best places to push out your listings? If all I ever did was talk about my travels around the world, people would shut their ears, roll their eyes, and walk away. If people can’t identify with what you are doing they tend to filter it out. The same goes for…

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Here goes nothin’! If you are like me, you HATE seeing yourself on video…That’s why I’ve been resisting, kicking and screaming, getting into this whole video email craze… I just keep acting like an ostrich, burying my head and hoping technology will go away. But I realize, I either have to keep up or get…

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