Enhancing Home Building with AI: 5 Ways OSCs Can Leverage Technology Without Losing the Human Touch

Just because you can’t leave it to AI (artificial intelligence) as we talked about last month, it doesn’t mean you can’t use it at all! The home building industry is experiencing a transformative wave with the integration of AI into various facets of operations. One crucial area where AI can make a significant impact is…

Read More

The Power of Human Connection: Why You Can’t Just “Leave it to AI”

Let’s face it, complex queries demand human expertise. When it comes to the intricate world of home building, questions are often multifaceted. AI excels at routine tasks but may struggle when faced with nuanced or unique queries. A human touch ensures that your customers receive the comprehensive and tailored responses they need. As we implement…

Read More

Don’t Say I Don’t Know: An OSC’s Guide to Building Trust – Scenario Three

The past couple of posts have explored how to build trust and not use the words, “I don’t know.” It’s not that we are trying to be dishonest when we don’t know the answer check out Scenario One for situations where we just may not know the information because we are new, or we haven’t…

Read More

Don’t Say I Don’t Know: An OSC’s Guide to Building Trust – Scenario Two

In part one of Don’t Say, “I don’t know.” We attacked a scenario that’s easy to fall into if you are a brand new OSC, or even when you have been doing this for a while, but there may be things you just don’t know. Saying “I don’t know,” is the quickest way to kill…

Read More

Don’t Say I Don’t Know: An OSC’s Guide to Building Trust – Scenario One

As I got going writing this up, I realized it was waaaaayyyyy too long for a single blog post. So here’s part one of three! As an online sales counselor, whether you are new, or you’ve been doing this a while there are questions you simply can’t answer. Either because you don’t know the answer,…

Read More

Why Do You Need Executive Coaching with an Online Sales Program?

Whether you are setting up a new online sales program, or working on auditing, improving, or revamping an old OSC program, whoever is going to lead the OSC program or team, needs to be on the same page and understand how to communicate goals to the entire company. I’ve said it before, training an OSC…

Read More

What Does “When in Doubt Send It Out” Mean?

When in doubt send it out

Yes, we all want to be setting appointments. Especially if your leads have slowed down, but we don’t want to set just any appointment. We want to set strong appointments that will convert, otherwise we aren’t doing what OSCs are supposed to do. You may have heard the term, “When in doubt, send it out.”…

Read More

Five Things Leadership Should Know About Online Sales

5 Things leadership needs to know about online sales counselors

Sometimes the people at the top don’t understand what Online Sales is, what Online Sales Counselors do, and why this role and the program are so important. 1. This is not a “Catch All” position – The online sales program isn’t a place to dump all the odds and ends in the company. An online…

Read More

Debunking 5 Myths About Online Sales

As someone who started out in an online sales role for builders near the very early times (I like to call it back in the Stone Age) It’s time to debunk some myths about the online sales role. Myth #1 OSCs have only been around for about 10 years or so – While I started…

Read More

Bridging the Gap Between Digital Marketing and Your Online Sales Team

Online Sales can’t happen in a bubble. There are two areas where an online sales counselor does not have control of the customer journey and the sales process. The first is at the very start which is generating the leads. The last is at the very end which is closing the deal. This is why…

Read More