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UID:12@bluegypsyinc.com
DTSTART;TZID=America/Los_Angeles:20260723T151500
DTEND;TZID=America/Los_Angeles:20260723T160000
DTSTAMP:20260626T152610Z
URL:https://bluegypsyinc.com/events/pcbc/
SUMMARY:PCBC
DESCRIPTION:PCBC 2026: From Discovery to Appointment: Converting the AI-Emp
 owered New Home Shopper\nAI-powered search is shifting how new home buyers
  research and evaluate communities. This session explores how home builder
 s can bridge the gap between digital discovery and in-person appointments 
 by combining modern digital strategies with a personalized Online Sales Co
 unselor (OSC) process.\n\nAbout this PCBC Session\nHow do you reach a buye
 r who has already narrowed down their options before visiting your website
 ?\nAI-powered search engines and generative models are reshaping the start
  of the new home shopping process. Buyers are forming definitive opinions 
 earlier\, with profound implications for your home builder SEO\, digital c
 ontent strategy\, website user experience\, and lead capture workflows.\nG
 etting the traffic is only half the battle. Without a fast\, frictionless 
 online sales conversion process\, high-intent digital inquiries slip away.
  In this session\, Leah Fellows joins forces with digital marketing expert
  Greg Bray to break down a practical blueprint for home builders. You will
  learn how to close the gap between an online inquiry and a physical\, in-
 person sales appointment by matching smart digital strategies with genuine
  human connection that builds buyer confidence.\n\nCore Takeaways for Home
  Builders:\n\n 	The AI Search Shift: How generative search changes what co
 ntent you need to publish to remain visible.\n 	Frictionless Lead Hand-Off
 s: The precise workflows Online Sales Counselors (OSCs) need to turn cold 
 web inquiries into hot phone calls and tours.\n 	Building Trust Fast: Tact
 ical communication strategies to soothe buyer anxiety and stand out in a c
 rowded digital landscape.\n\nReady to Level Up Your Online Sales Program?\
 nCan’t make it to Chula Vista for the live presentation\, or looking to 
 customize these strategies for your active sales team?
ATTACH;FMTTYPE=image/jpeg:https://bluegypsyinc.com/wp-content/uploads/2026
 /06/Blue-Gypsy-Inc-PCBC.jpg
CATEGORIES:Live Event
LOCATION:Gaylord Pacific Resort & Convention Center | White Alder 1-3\, 100
 0 H St\, Chula Vista | San Diego\, CA\, 91910\, United States
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 an Diego\, CA\, 91910\, United States;X-APPLE-RADIUS=100;X-TITLE=Gaylord P
 acific Resort & Convention Center | White Alder 1-3:geo:0,0
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