Welcome to Blue Gypsy
Empowering Your Online Sales Counselors with Precision and Expertise.
At Blue Gypsy Inc., we specialize in transforming your homebuyer’s experience with a customized approach to implementing and improving online sales counselor programs.
We are dedicated to:
Enhancing your sales processes
Increasing your conversion rates
Improving online lead nurturing
Creating collaboration between marketing, sales and OSCs
Contributing to your success
Why Choose Us?
We work with builders who don’t just want to compete in the digital market but want to win!
We have proven solutions to step up lead conversion, hire the perfect online sales counselor, and refine online sales programs for success. We help builders put together a premium online sales program to gain maximum ROI on digital marketing. Competitive builders want to provide stellar customer service and authentic engagement for their homebuyers in search of the ultimate customer experience.
Our win-win solutions make new home buying a breeze for the customer while increasing the savvy builder’s revenue.
You’re a successful builder who has targeted goals you need to reach in order to continue growing your business while competing in today’s high-speed digital market.
With our guidance and support you can achieve your goals and see value sooner. Quicker time to value means a faster path to success. However you measure it!
As Featured In
Choose Blue Gypsy for our:
PROVEN SUCCESS
Our methods have consistently helped clients achieve significant improvements in lead management and sales outcomes.
PERSONALIZED APPROACH
We tailor our services to meet the unique needs of each client, ensuring optimal results.
COMMITMENT TO EXCELLENCE
We are dedicated to upholding the highest standards of service and innovation in everything we do.
Our Services include Everything Online Sales Counselor Related
MYSTERY SHOP RESULTS
Boost sales with valuable insights into your online sales team’s effectiveness through mystery shopping conducted by Blue Gypsy Inc. View Mystery Shop Results here and learn more about how you can schedule a Mystery Shop for your OSCs.
The five pillars that support our business
Direct
Approach
We take a no-nonsense approach to improve your conversions.
We take a no-nonsense approach to improve your lead capture and conversion. We won’t sugar coat our advice, we tell it like it is. This tactic allows us to create a strong foundation and collaborate on an effective online sales program that is beneficial to your sales team and your customers.
Passion for Your Program
Our passion for your online sales training program brings you creative solutions.
Our passion for your online sales training program brings you innovation, energized engagement, and creative solutions, as we help you strive to be your very best.
Focus on Our Customers
As a boutique training company, we focus on your business, your needs, and your new program.
As a boutique training company, in a very small niche, we can focus on your business, your needs, and your new program. Our goal is to create lasting lessons that will impact your customer relationships, keep your online sales fresh, and increase your bottom line.
Empower Your Team
We empower your sales counselors to throw out the cookie-cutter and create authentic engagement.
Empowering your sales counselors is important to us. We don’t want to provide cookie-cutter solutions. Each program should reflect your individual qualities and company culture while authentically engaging your buyers.
Integrity and Leading by Example
Doing the right thing for our customers to the best of our abilities is our ultimate goal.
Doing the right thing for our customers to the best of our abilities is our ultimate goal. We pride ourselves on transferring that idea of doing the right thing to all our trainees as they embark on becoming the best they can be and shoring up the sales and marketing team.
WHO WE ARE
Blue Gypsy Inc. bridges the gap between technology and personal touch in home sales. Leveraging nearly two decades of industry expertise, we provide personalized training and effective sales strategies to home builders’ online sales programs across the nation.
We’ve helped builders with online sales programs across the country. From single OSCs to teams, builders building as few as 48 homes per year up to 1500. We help with strategy, program improvement, program implementation, hiring, and training.
Client Testimonials
Hear from our clients about how Blue Gypsy Inc. has revolutionized their sales processes and boosted their success rates.
“As a hiring manager, I've had the pleasure of partnering with Blue Gypsy Inc. multiple times, and each experience has been nothing short of exceptional. Their involvement in the hiring process is invaluable, as they consistently deliver online sales professionals who not only meet but exceed our expectations. The onboarding experience they provide ensures that new hires are seamlessly integrated into our team, equipped with the knowledge and resources they need to thrive from day one. What truly sets Blue Gypsy apart is their commitment to continuing education, ensuring that our team remains at the forefront of industry trends and best practices. I highly recommend Blue Gypsy to any home building company looking to streamline their online sales process and build a high-performing team.”
Daniel Fischer
National Vice President Sales Training
Arbor Homes │ Silverthorne Homes | Elite Homes
“I HIGHLY recommend Leah and Blue Gypsy! Having been an on-site Sales Professional for the past 9 years I took on a new role within my company to Pilot our brand new OSC program. Not knowing where to start, we knew we needed guidance from the best of the best and our company quickly connected with Leah. Her vast knowledge of not only how to start an OSC program but her ability to put herself in the shoes of the OSC to make them successful shined through from her years of experience as an OSC herself. Through her proven processes at Blue Gypsy and collaborative approach to get to know us as a Builder, we have created a highly successful OSC program in less than a year with over 70% of company sales coming from the OSC. We look forward to continuing to work with Leah and all that she brings to the table.”
Courtney C. Schmitter
Sales Manager & Online Sales Coordinator
Stevens Fine Homes
2023 NAHB Gold Award Winner - Rookie OSC of the Year
“Our company hired Leah Fellows with Blue Gypsy, Inc. to help us establish the new OSC position and to train our first OSC. We had no idea how much we didn’t know about this position, and Leah’s program walked us through step-by-step to educate us with real-life scenarios and circumstances to the home building world that we were able to put to use right out the gate. She didn’t just help us create a new job, but gave us the tools to make it the most successful part of our sales & marketing teams, with personalized videos, the opportunity for feedback and help through sticky situations, helping us successfully introduce the program to the sales team in a manner that they did not feel threatened by it, to a full website audit to help us maximize the correct marketing tools for success. This is the best and most thorough training we have ever invested in.”
Felicia Bitter
Online Sales Counselor
Viera Builders
2024 NAHB Silver Award Winner Rookie OSC of the Year
“Training with Leah was transformative! Her expert guidance on online sales strategies and communication skills greatly enhanced my understanding of my role, boosting my confidence and effectiveness as an OSC. Leah's practical approach made learning both enjoyable and impactful. Thanks to her, I am now thriving in my role and better equipped to achieve my career goals.”
Sandy Barsiq
Online Sales Consultant
Keystone Homes
2022 NAHB Silver Award Winner – OSC of the Year
“We’ve had a working relationship with Blue Gypsy Inc. since 2018. Our OSC program is thriving, and over the years we’ve had multiple website audits in the everchanging landscape of online marketing. Blue Gypsy Inc.’s website auditing services provided thorough insights and actionable recommendations that significantly improved our sites performance and user experience- which has been a game change for our online presence! Their expertise and attention to detail exceeded our expectations and we’re looking forward to continuing our working relationship in the future!”
Elise Crispin Fuentes
Marketing Manager
Keystone Homes
“Leah’s training program for our online sales counselor and assistance in implementing our OSC program proved to be invaluable. Working with Leah has allowed us to dramatically increase our lead capture and provide a seamless transition from Online Sales to On-site sales for our customers, greatly improving our overall customer experience and conversion rates.”
Jenna Parker
Director of Sales & Marketing
Stevens Fine Homes
RESOURCES
Unlocking CRM Potential: What to Look for and Why
Let’s get this out of the way right now: I am not a CRM implementation expert. My job is to train and strategize with Online Sales Counselors (OSCs) and companies to help them thrive in their roles and their adoption of the CRM across all departments. It’s important for the marketing, sales, and online salespeople…
Blue Gypsy Inc. Turns 15: Reflections, Realizations, and a Look Ahead
Time flies when you’re building dreams—and helping others do the same! As I sit down to reflect on Blue Gypsy Inc.’s 15th anniversary, I can’t help but chuckle at how this milestone snuck up on me, much like that epiphany I had years ago in South Africa. I was a dive instructor in Sodwana Bay,…
The Whole Human Approach: Redefining Leadership and Employee Integration
As leaders, we often focus on the mechanics of hiring—finding the right fit for the role, checking off qualifications, and onboarding employees with the tools they need to succeed. But in our drive to build productive teams, we sometimes overlook a fundamental truth: when you hire someone, you are hiring a whole human. This means…