Podcasts, Webinars, and Guest Blogs
NAHB Shop Talk: One Team, One Experience – Turning Spring Traffic into Sales
Leah joined a panel of industry experts for this NAHB Shop Talk on how online sales counselors, onsite sales teams, and marketing can work together…
ECI | Denim Marketing: Fix the Gaps and Fuel the Sale – Mystery Shop Findings Every Builder Needs
Leah teamed up with Carol Morgan of Denim Marketing for this ECI-hosted webinar unpacking the 6th Annual Online Homebuyer Mystery Shop findings. The conversation covers…
ECI | Lasso: Top New Home Sales Tips for 2026
Leah contributed her advice to ECI Lasso’s roundup of top new home sales tips for the year ahead, covering follow-up discipline, OSC scripts, leadership coaching,…
NAHB Builders Show Blog: IBS 2026 Meet the Speaker – Leah Fellows
Leah was profiled on NAHB’s official Builders Show blog as part of the IBS 2026 Meet the Speaker series, marking her 7th consecutive year speaking…
Atlanta Real Estate Forum: 6th Annual Online Homebuyer Mystery Shop Report
For the 6th year running, Leah teamed up with Melinda Brody & Company and Denim Marketing on the Online Homebuyer Mystery Shop Report, benchmarking lead…
Anewgo Podcast, Episode 176: Mystery Shop 2025 – OSCs vs No OSCs
Leah joined Anya Chrisanthon of Anewgo alongside Carol Morgan of Denim Marketing to break down the 2025 Online Homebuyer Mystery Shop findings and what they…
Anewgo Podcast: Attract, Engage, Convert – Building a High-Performing OSC Program
Leah joined Anya Chrisanthon on the Anewgo of New Home Sales podcast to unpack the playbook behind elite OSC programs and her new book, Attract,…
Built America Magazine: Leah Fellows, A Leading Voice Championing Today’s Homebuilding Sales Teams
Leah is featured in Built America Magazine’s IBS 2026 special edition, profiled as a leading voice championing today’s homebuilding sales teams. The feature spotlights her…
Milesbrand: Why Home Builders Need Online Sales Consultants In All Market Conditions
We’ve certainly seen fluctuations within the marketplace over the last several years. We’ve seen unprecedented highs and at times significant lows. The one thing that…
ECI | Lasso: Hiring a Unicorn – Finding the Right OSC
I had the privilege of giving a talk to the Lasso community recently on what it takes to embark on “Hiring a Unicorn.” According to…
New Home Solutions Consulting Guest Vlog: Leah Fellows Asks “Is Your OSC Program on Track?”
The Online Sales Counselor (OSC) is a vital role in any company – they are the face of the company and serve as the top…
Myers Barnes Associates, Inc. – Leah Kaiz Fellows: Are your OSC and onsite sales trainers in sync?
There are many components that make up a good Online Sales Counselor (OSC), but one of the most strategic approaches to the role is the…
Building Women Magazine: Minding Your Business – Growing Online Sales Leaders
When the online sales counselor (OSC) role was in its infancy in the early 2000s, pioneers were put in place to mind the gap between…
Colorado Builder: Marketing mastery – How can new-home builders use digital marketing to their advantage?
Digital marketing in the building world is the easiest way to gain leads, but it’s not a field of dreams. You can’t simply build a…
ECI | Lasso: Top New Home Sales Tips for 2022
What happens when you get 23 industry leaders to discuss tips and tricks heading into 2022? A wealth of information all in one blog! I…
Atlanta Real Estate Forum: Home Builder Follow-Up Misses The Mark
For the second year in a row, Blue Gypsy Inc., Melinda Brody & Company and Denim Marketing but together the 2021 Online Homebuyer Mystery Shop…
Head to Head: How An Abundance Mentality Can Restore Order to Your World
Have you ever heard the saying, “there is enough to go around”? This comes from an abundance mindset. It was Dr. Stephen Covey who said,…
Milesbrand: Selling Homes Online – Tips from Industry Experts
Have you ever wondered what components are needed to have a successful OSC program? Not only are we needing to keep up with the current…
Denim Marketing Expert Series: Leah Fellows with Blue Gypsy Inc.
With years of experience in the industry, Leah Fellows, owner and operator of Blue Gypsy, Inc. brings a unique approach to the OSC training table.…
Building Women Magazine: Growing Housing’s Next Generation
Students today will make up the next generation of leaders in the home building industry. Not only will they lead the profession, but they will…
Anya Chrisanthon Podcast Episode 106: Confessions of a Secret Online Shopper
In 2020, Leah Fellows of Blue Gypsy, Inc alongside Denim Marketing and Melinda Brody & Co., performed a secret shop to determine the strengths and…
ECI | Lasso: Top New Home Sales Tips for 2021
The world shut down in 2020, but the building industry did not! With record high sales and an influx of online shopping, it was an…
Building Women Magazine: Keep Showing Up
Personal and professional relationships are a natural outgrowth of being passionate about an industry and the professional organizations that support that industry. Professional Women in…
Atlanta Real Estate Forum Episode 944: 2020 Online Homebuyer Mystery Shop Report Results Are In
It is still baffling to learn how many builders STILL do not have an Online Sale Program, especially during a pivotal time in the industry.…
Building Women Magazine: Holly O’Malley: A Young Professional Making an Impact on PWB
As you get to know her, and the positive force she is in the industry, it’s no surprise that Holly O’Malley, who is in charge…
BeyRep Podcast: Leah Fellows on Women in Sales
With her unique charm and worldly travels, Leah Fellows, owner and operator of Blue Gypsy, Inc (BGI), speaks to Grace Mase of BeyRep to discuss…
New Homes Solutions Consulting Blog Post: Three Quick Tips Every Onsite Salesperson Can Learn from Osc’s
Being an OSC is not an easy job nor is it a role for everyone. There are many qualities an OSC must have in order…
The Home Builder Digital Marketing Podcast 04: Importance of Online Sales Counselors
The Online Sales Counselor role is one of the most diversified positions in the building industry. Not only does the OSC act as the face…
Anya Chrisanthon Podcast Episode 89: Lessons From an Online Sales Counselor to Sell Homes Remotely
In the wake of a global pandemic, our industry was faced with many challenges. Complying with restrictions such social distancing, masking and limitation on face-to-face…
Building Women Magazine: It Starts with an Idea
Every year at the International Builders’ Show (IBS), Professional Women in Building (PWB) comes together to educate, inspire, and celebrate as we induct new councils…
Building Women Magazine: Staying Power
Each year at the International Builders’ Show, NAHB’s Professional Women in Building Council (PWB) honors PWB councils across the country for their excellence in membership…
Builder Funnel Radio Episode 79: Turning Internet Leads into Construction Sales
On this podcast with Builder Funnel’s very own Spencer Powell, Leah Fellows of Blue Gypsy, Inc., discusses the importance of internet leads in today’s marketplace.…
Maryland Builders: Beginning an Online Sales Program
In Part 2 of my article written for Maryland Builders, I discuss the actual role of the Online Sales Program. This is where the fun…
Maryland Builders: The 5 Why’s of Online Sales for Builders
There has been a major shift in buying habits over the past several years in the home building industry. Now more than ever, people are…
Home Builders Association of Metro Denver: Meet Leah Fellows, AMC Member
As an active AMC Member, Leah Fellows of Blue Gypsy, Inc. was interviewed by the Home Builders Association of Metro Denver. As a resident of…
NAHB Now: 5 Women on the Rise
Every year, during NAHB’s Professional Women in Building Week, women in the industry are recognized as trailblazers who are either new to the industry or…