Online Sales Training – Industry Insights

This is where we discuss topics about CRM, lead generation, website that work, SEO, social media marketing, industry benchmarks and so much more when it comes to online sales training for new home builders, brokers, and real estate professionals. Many of these topics are relevant to any business and can provide striking insights into how you approach your business from an online perspective.

Recent Posts

How Dog Rescue Keeps Me Sharp for Online Sales Training

How Dog Rescue Keeps Me Sharp for Online Sales Training

I have worked in the world of online sales for since 2007. After a year of working on a new home site as a site assistant, I began working in the office for a new home builder, as their Online Sales Counselor (OSC). It was a relatively new role at the time, and I invented it from the ground up, showing successful metrics out of the gate. For 7 years I worked as an OSC before[...]
Building the Bridge Between Online Sales and Marketing

Building the Bridge Between Online Sales and Marketing

While your online sales counselor should not be the same person in charge of your marketing, there are many reasons why these two departments within a new home builder's office should collaborate. It may seem fairly obvious that the marketing department's job is to create awareness, drive traffic to the website, and generate leads. Just as important, the online sales counselor's position is there to field these leads, build rapport, and set appointments that assist with[...]
What is Your New Home Sales Strategy for 2019?

What is Your New Home Sales Strategy for 2019?

As the real estate market cools, interest prices on the rise, and competition becomes more stiff there are several things that new home builders will need to do to stay on top of their game. One of the most important elements will be implementing or fine tuning their online sales programs. Having a dedicated Online Sales Counselor, who is there on the front lines, answering phones and emails quickly is the key to beginning successful relationships[...]
20 Blind Men, An Elephant, and Your 360 Degree Evaluation

20 Blind Men, An Elephant, and Your 360 Degree Evaluation

Have you heard that old parable about putting 20 blind people in a room with an elephant? Each person has a different experience with the elephant. The first leans against it feeling a sturdy wall. The second feels the tip of a tusk and believes it to be a spear. The next feels the trunk and thinks he has a snake in his hands. Yet another feels the substantial leg and mistakes it for a solid[...]
Follow Up - How Many Times Should You Contact a Lead

Follow Up - How Many Times Should You Contact a Lead

Follow Up. The other day in one of the professional groups I  belong to on Facebook I saw someone lamenting the fact that prospects were not returning his emails. He asked, "How long do you follow up before you just feel like you are being a pain?" I was astounded by the answers given by these professional social media people. The answers ranged from "one and done" to "You've done your job to follow up with[...]

Real Estate Blog Posts & Articles Elsewhere

We have hundreds of articles and blogs targeted for builders, real estate agents, and businesses related to the building industry published throughout the web. We write regular columns for Ideal Homes and have contributed writing to Simmons Homes, Homebuilders.com, Homebuilder Software Solutions, Real Estate CRM Software, Myers Barnes, Mike Lyon and Lasso. You see links to all of these posts here.


Blog Posts & Articles Published Elsewhere

We’ve written hundreds of articles and blogs on a variety of topics for various websites and clients around the web. Most of the time we are “ghost” writing so it’s not visibly apparent that we’ve written the articles and blogs. However some of our clients have graciously allowed us to share some samples with you here.

 

ebook

What Our Customer’s Say

I first met Leah when she was organizing a Blue’s Fest event in the Virginia Beach, VA area for a huge non-profit; and I was amazed at the energy she put into this event she planned and organized. It was a huge success! I later worked with her to assist her in providing an important client with LinkedIn training. She is an astute, savvy, business professional and I would highly recommend her to anyone considering her for services, or for employment with their company!
Dawn Boyer D. Boyer Consulting
Top qualities: Personable, Expert, High Integrity We are only on the first steps of our journey together and already I can tell what a pleasure it will be to work with Leah. She is connected to, and draws from, the best in the business. Her world view brings a fresh perspective to the emerging field of on-line sales consulting. Her metrics are spot-on and I know Leah will deliver. I can’t wait!
Terry Gearhart, MIRM (Client), V/P Sales and Marketing, The Terry Peterson Companies
I worked closely with Leah when I was the preferred lender for three Chesapeake Homes communities in the Hampton Roads area. Leah would normally be the first point of contact for interested homebuyers who were just starting their search- and she made an immediate impression. Her positive attitude, friendliness and knowledge gained the trust of these homebuyers while her attentiveness and follow through paved the path to the final purchase. She didn’t let the “maybes” fall through the crack…
Lorinda O’Neill (Business Partner), Branch Manager, Tidewater Mortgage Services, Inc.
I worked with Leah at Chesapeake Homes. She was the online sales consultant and I was a Realtor/Sales agent at the single family community in Suffolk, VA called Graystone Reserve. At the time, my license was with William E Wood and Associates Realtors. Leah is a very organized and detailed young lady. I am excited about the Social Media events she has hosted and look forward to gaining a better understanding of how social media can be very beneficial to real estate. I am very pleased to recommen…
Eleanor Hammonds (Colleague), New Homes Specialist, Abbitt Realty Company, LLC
Leah is a rare example of someone who can execute ideas – getting them from concept to reality and doing it with style. She has a great attitude, is always learning and sharing. She is an idea generator and will always be successful!
Mike Lyon (Business Partner) Consultant, Idea Generator & Author, DoYouConvert.com
Leah was a joy to work with. She kept us updated throughout the training process and gave us updates on Lindsey’s progress. We have already noticed improvements in lead management and follow up. Our Online Sales Counselor was given all the tracking materials and organizational tactics she needed for success. Leah went above and beyond our expectations and was available whenever Lindsey needed her. We recommend Blue Gypsy to any company looking to revamp their online sales program!
Reggie Garner, Jr.Vice PresidentMagnolia Homes, Inc.
Leah thank you so much for everything you are doing. You have really brought a lot to the table. We appreciate your hard work and dedication. 
Karen GarnerPresidentMagnolia Homes Inc.
When we found out we’d be relocating to Virginia, we immediately started looking at homes online. We found a few we liked, but their locations weren’t ideal for us. Eventually, we found Chesapeake Homes and realized that a new build wasn’t actually out of our budget. Because we hadn’t even considered a “new” home, we had quite a list of questions! The first night we spoke with Leah, we called the toll free number to find out office hours since it was well after 8pm. When she answered…
Ginger Dail (Home Buyer)
Searching for the right home and knowing what it takes to own a home and what to look for can be quite overwhelming, especially if you are a first time home buyer. However, Leah made my husband, Pat, and I feel so much at ease. Her knowledge of the builder, Chesapeake Homes, and its’ homes was substantial, and her approach was pure gracious. Though it took us over a year to finally settle on the home we now love, she was never a pushy salesperson yet listened intently to what our needs were. T…
Jenny E. Reynolds (Home Buyer), Account Director/Media Supervisor at Ogilvy Public Relations Worldwide
Leah is very experienced and have great ideas that help our events succeed I recommend Leah for marketing and social media experience, her personality is positive and motivated, I would love to keep working with her and her team
Lucia Anreus-Hall Professional Marketing, PR, Representation & Event producer