Turnkey Solutions Sound Great… But Are They?

Turnkey programs for new home builders for their online sales program just don't work.

I often hear builders say they want a turnkey solution for online sales. Really, they want turnkey solutions for everything. The truth is, almost anything worth while takes time to learn and master. As most builders like to remind me, they are different from their competitors. While we don’t need to re-invent the wheel every…

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Blue Gypsy Inc Doesn’t do “CRM Implementation,” We Teach “CRM Strategy”

CRM is not an option when it comes to online sales for new home builders

Well, you know that old story, “If you give a man a fish he eats for a day, if you teach a man to fish, he can feed his whole village.” That’s how we feel about CRM implementation. There’s no doubt about it, CRM is complex. And there are SOOOOO many of them out there.…

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13 Years… So Much Has Changed

It’s funny. If you had told me I’d be doing Blue Gypsy Inc. for 13 years, my first response would have been, “I spent 13 years traveling around the world, I can’t imagine spending 13 more owning my own business, and not getting out on any adventures.” Little did I know what an adventure owning…

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IBS Recap: Teaching, Learning, Winning, Caring, Meeting, and Socializing

This year in Vegas was a little different than any other year I can remember. The longer you attend IBS the more people you know, the more companies you interact with, the more invitations you get to events! Teaching and Learning: On top of two presentations – one on the Building Knowledge Track with my…

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Value vs. Pricing – Consulting and Training is the Same as Selling a House

price vs value

As a builder, I would never want you to chase your competitor’s pricing to the bottom. As a consultant, strategist, coach, and trainer why would you want me to? Remember the old saying, “You get what you pay for?” That’s true in the training realm as well. No matter how much you think you know…

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IBS 2023 – One of the Best Educational Opportunities All Year Long

If you’ve never been to the International Builder’s Show, or when you do go, you spend most of your time walking the floor, there is an educational component that just shouldn’t be missed. This year I’ll be presenting two different topics on Online Sales in 2 different educational platforms. The 2023 builder show kicks off…

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Digging Deep into Empathy and Asking the Right Questions

digging deeper into empathy and understanding why people want to buy a home

Developing relationships. When I first started as an OSC, I saw this as my focus. Develop authentic relationships with the people who call me or email me and ask me about a house. This was my strategy, and it helped me become a high producing OSC. “What?” you might ask, “Does that have to do…

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You Can’t Train Online Sales in a Bubble

This is how the conversation often starts. Someone says to me, “I need training for my OSC.” If the online sales program already exists there are several things that probably need to happen. One, for sure, is training. Especially if you have an OSC that’s only been doing this job for the last couple of…

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Thanks & Giving: Reflections Over the Past Year

November always seems to be the month of reflections. For a couple of reasons. There’s the obvious reason that it’s the month of Thanksgiving, and often we find ourselves thinking about what we are thankful for, the good things in our lives, but if you are at all like me you also reflect forward, to…

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Foundational Reflections for Successful OSC Programs

There are certain things that successful OSC programs need, and as we prepare for the coming year it’s time to make sure that we are doing the best we can with this important program. The Right Person or People in the Right Seats – I’d love to say that every online sales counselor is gold……

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