Blogging | Blue Gypsy Inc.

Getting Outside the Box and Hiring an OSC

I love it when a client says, “Honestly I would have passed over those two candidates’ resumes.” And then they see how strong they’d be for the OSC role when I vet them, and then we interview them together. This makes me happy. I’m genuinely happy when I can help a client cut through the…

With Quality, You Only Cry Once

“With Quality, You Only Cry Once.” I think this was once a message in a fortune cookie, but it was one of my dad’s favorite sayings when he talked about the cost of services and programs. Never, in a million years, did I think I’d follow in my father’s footsteps. He was a nuclear physicist,…

In-House Online Sales Counselors — The Key to Deep Customer Connections and Sustainable Growth

The Hidden Value of In-House Online Sales Counselors In the home building industry, the significance of having a strong online presence is undisputed. The role of the Online Sales Counselor (OSC) is critical in this digital-first approach, acting as the frontline of your brand’s online interaction with potential homebuyers. While some might consider outsourcing their…

Spring into Success: A Comprehensive Guide to Improving Profitability in Online Sales Programs for New Home Builders – Part 2

In Part 1 of our blog, we focused on the digital components needed to have an effective and profitable online sales program. While digital tools optimize efficiency and scalability in online sales programs, it’s the human touch that adds empathy, understanding, and adaptability to the process. By leveraging both digital capabilities and human expertise, new…

Spring into Success: A Comprehensive Guide to Improving Profitability in Online Sales Programs for New Home Builders – Part 1

In the competitive world of real estate, having a strong online sales program is not just an option, it’s a necessity. With the rise of digitalization and changing consumer behaviors, home builders need to adapt their marketing strategies to stay ahead of the game. Online sales programs are not just the online sales counselors behind…

IBS 2024 is in The Books – What Were Your Biggest Takeaways?

Wow – IBS 2024 whooshed pat in a whirlwind, and if you were one of over 76,000 building industry professionals who attended IBS…Congratulations! Not only are you looking at trends, materials, walking the convention floor for tips, ideas, and innovation – you may have also attended some of the education, networking events, and engaged with…

13 Years… So Much Has Changed

It’s funny. If you had told me I’d be doing Blue Gypsy Inc. for 13 years, my first response would have been, “I spent 13 years traveling around the world, I can’t imagine spending 13 more owning my own business, and not getting out on any adventures.” Little did I know what an adventure owning…

IBS Recap: Teaching, Learning, Winning, Caring, Meeting, and Socializing

This year in Vegas was a little different than any other year I can remember. The longer you attend IBS the more people you know, the more companies you interact with, the more invitations you get to events! Teaching and Learning: On top of two presentations – one on the Building Knowledge Track with my…

It’s Almost Halloween…

It’s almost Halloween and sometimes OSCs have some spooktacular stories to tell. Maybe you can sell a house just because they see the ghost of a past loved one… When a potential client reaches out to inform you that her deceased mother can be seen as a ghost in one of your new construction homes,…

Can You Outsource Online Sales, Social Media and Blogging?

It isn’t always easy to keep up with the myriad of tasks you have on your plate as a business owner. Can you outsource your blogging, social media, and online sales? These three important aspects of your homebuilding business are definitely elements that need to be expertly addressed. If you have a small office, and…