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This tip goes well with the upcoming Lasso Webinar – Hiring a Unicorn. I know there are some people in the industry that believe an OSC can work from anywhere. And while I do think that it’s true an OSC doesn’t need to be working in the office from 9-5 Monday – Friday, I do feel there’s an important part of the company culture an OSC misses when they work completely disconnected by geography from their builder. There are always some exceptions to the rule (Okay it’s my rule, but…
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If we don’t do our lead nurturing correctly now, we will be regretting it later. While in the ever changing landscape of online sales, so much more has been thrown on the plate of an OSC, it’s important that we don’t forget the basics. The reasons why this position exists in the first place. To nurture leads and make sure that they are getting the feeling of a personalized experience with the builder, well before they decide to come in and see a community. We may be drinking through a…
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Both online sales counselors and leadership can benefit from opportunities like IBSx. It’s important to take the time to expand knowledge and explore new possibilities when trying to constantly refine and improve your online sales program. This year with IBS education being presented in an online format – IBSx (thanks Pandemic!) this is an opportunity for many more to attend what used to be only an in-person event. For more information on signing up for IBSx Education check out this link. And check out my presentation when it launches on…
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In our last blog post we talked about metrics for online sales counselor programs, but it’s really important to understand that in the age of COVID things have changed, and it’s important to adjust expectations in order to maximize ROI on online leads. Right now more “walk-in” traffic is coming through the Online Sales Counselors then we’ve seen in the past. If you’d like to discuss metrics and OSC metric performance feel free to set up a Free time to talk.
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Today’s Quick Tip for Online Sales Programs in the Building Industry is about Live Chat. Watch this Quick Tip on YouTube → If you are going to have your OSC utilize Live Chat you need to make sure these 3 things are happening. I’ve always been on the fence about live chat because all too often I’ve seen this become a band-aid for a true online sales counselor program. If you only tend to your live chat leads you spend most of your time skimming the 10% of people who…
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Today’s Quick Tip for Online Sales Programs in the Building Industry is about Video Email. Video email is a MUST when it comes to the online sales counselor role. According to 2020 marketing statistics compiled by SNOVio Labs, an initial email with a video receives a click through rate increase of 96%. Using the word video increases the open rates 19%. When we use video email we cut down unsubscribes by 26%. This is not surprising since 54% of email subscribers say they prefer emails with videos. Video Email Puts…
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Over the past couple of weeks, life seems to be continually changing in the building industry. I’ve had the good fortune to have amazing industry friends who have pulled together to provide ideas and information during these unprecedented times. Myself, Carol Morgan, Founder, and President of Denim Marketing, Kimberly Mackey, Founder, and Sales & Marketing Management Consultant of New Homes Solutions Consulting, and MODERATOR: Kelly Ann Zuccarelli, SVP, National Builder, Renovation & Condo Program Manager with Wells Fargo Home Mortgage – have put together free webinars over the past 3…
Quick Tip Tuesday: Hiring Your OSC Locally
This tip goes well with the upcoming Lasso Webinar – Hiring a Unicorn. I know there are some people in the industry that believe an OSC can work from anywhere. And while I do think that it’s true an OSC doesn’t need to be working in the office from 9-5 Monday – Friday, I do feel there’s an important part of the company culture an OSC misses when they work completely disconnected by geography from…
Quick Tip Tuesday: Don’t Forget About Proper Lead Nurturing
If we don’t do our lead nurturing correctly now, we will be regretting it later. While in the ever changing landscape of online sales, so much more has been thrown on the plate of an OSC, it’s important that we don’t forget the basics. The reasons why this position exists in the first place. To nurture leads and make sure that they are getting the feeling of a personalized experience with the builder, well before…
Quick Tip Tuesday – Getting the Most Out of Educational Opportunities
Both online sales counselors and leadership can benefit from opportunities like IBSx. It’s important to take the time to expand knowledge and explore new possibilities when trying to constantly refine and improve your online sales program. This year with IBS education being presented in an online format – IBSx (thanks Pandemic!) this is an opportunity for many more to attend what used to be only an in-person event. For more information on signing up for…
Quick Tip Tuesday Video for Online Sales Programs – Understanding Metrics
In our last blog post we talked about metrics for online sales counselor programs, but it’s really important to understand that in the age of COVID things have changed, and it’s important to adjust expectations in order to maximize ROI on online leads. Right now more “walk-in” traffic is coming through the Online Sales Counselors then we’ve seen in the past. If you’d like to discuss metrics and OSC metric performance feel free to set…
Quick Tip Tuesday Video – How To Optimize Live Chat
Today’s Quick Tip for Online Sales Programs in the Building Industry is about Live Chat. Watch this Quick Tip on YouTube → If you are going to have your OSC utilize Live Chat you need to make sure these 3 things are happening. I’ve always been on the fence about live chat because all too often I’ve seen this become a band-aid for a true online sales counselor program. If you only tend to your…
Quick Tip Tuesday Video – The Value Of Video Emails in Online Sales Programs
Today’s Quick Tip for Online Sales Programs in the Building Industry is about Video Email. Video email is a MUST when it comes to the online sales counselor role. According to 2020 marketing statistics compiled by SNOVio Labs, an initial email with a video receives a click through rate increase of 96%. Using the word video increases the open rates 19%. When we use video email we cut down unsubscribes by 26%. This is not…
Selling in A Time Of Uncertainty Webinars
Over the past couple of weeks, life seems to be continually changing in the building industry. I’ve had the good fortune to have amazing industry friends who have pulled together to provide ideas and information during these unprecedented times. Myself, Carol Morgan, Founder, and President of Denim Marketing, Kimberly Mackey, Founder, and Sales & Marketing Management Consultant of New Homes Solutions Consulting, and MODERATOR: Kelly Ann Zuccarelli, SVP, National Builder, Renovation & Condo Program Manager…