In our last blog post about One Team, One Experience I talked heavily about alignment. If the move from online to onsite is done well, it should feel natural from the buyer’s perspective. Exciting, even. The OSC should be building anticipation, not creating confusion. It should sound more like: “I’d love for you to meet my good friend; they’re going to have a much better handle on those specific house questions and help you take the next step.” That is a handoff. Not:…
With Quality, You Only Cry Once
“With Quality, You Only Cry Once.” I think this was once a message in a fortune cookie, but it was one of my dad’s favorite sayings when he talked about the cost of services and programs. Never, in a million years, did I think I’d follow in my father’s footsteps. He was a nuclear physicist, and I was a vagabond backpacking, beach bum dive instructor, sailboat captain and bartender. When my dad was in his…
Groupon Super Bowl Ads: #Fail? or Success! – New Media Vs. Old Media
Every year, when the Super Bowl rolls around there are some of us who tune in for the action, and some of us who tune in for the advertising. It’s the only time of the year we don’t want to fast forward through the commercials. With airtime priced at a premium, and millions of viewers expected to be attached to their TV’s in real time, this is an opportunity for products to hit their target…
Texting While Driving: Watch This Video
In this mobile world we live in sometimes we forget to turn off. Sometimes we forget that there’s not anything that’s so important it can’t wait. This is especially true while driving. With our smart phones, ipads, GPS systems, XM radios and so many other distractions it’s not just the stuff of fast food taking our attention off our driving any more. I remember when I learned how to drive 25 years ago it was…