My List of “Not to Miss Educational Sessions” at International Builders Show in Las Vegas

It’s almost February and as I prepare for THREE speaking engagements at the International Builders Show (IBS) in Las Vegas from February 27th-29th – two in the learning labs, and one at Professional Women in Building Headquarters, (PWB HQ) – I’m also scouring the list of learning opportunities that I want to attend. So much…

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Old Style New Home Sales Techniques vs. Selling to the Digital Savvy Homebuyer

Little known fact, I started out in the new home sales world onsite in 2006. One of the first things my company did was put me through a sales training program and in 18 years I’ve seen a variety of sales models used for new home sales, most of which follow the critical path. I’ve…

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Enhancing Home Building with AI: 5 Ways OSCs Can Leverage Technology Without Losing the Human Touch

Just because you can’t leave it to AI (artificial intelligence) as we talked about last month, it doesn’t mean you can’t use it at all! The home building industry is experiencing a transformative wave with the integration of AI into various facets of operations. One crucial area where AI can make a significant impact is…

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Online Sales and Onsite Sales Teams Transform Homebuyer Engagement with Video Emails

In the fast-paced and competitive world of new home construction, establishing a meaningful connection with potential homebuyers is key to success. One of the most innovative and impactful tools in the arsenal of Online Sales Counselors (OSCs) and onsite Sales Agents is the use of video emails. In this blog post, we’ll explore the transformative…

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Mentoring, Coaching, and Goals for The New Year

You may or may not have noticed that I didn’t create any new blog posts in October or November… for those of you who follow me on LinkedIn or social media, you know I lost one of my greatest mentors at the beginning of October. My father. From an early age, my dad taught me…

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Understanding What OSCS Do Daily, Weekly, Monthly

In our blog post, “We Are All on The Same Team,” one of the keys to leading your organization is to understand what an online sales counselor does not just in general but day-by-day, week-by-week and month-by-month. This means understanding the purpose of their position and what needs to happen as a whole. We have…

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We Are All on The Same Team

Marketing, sales, and online sales are all on the same team. We need to put that into practice, especially when it’s easy to slip into a scarcity mindset. Recently I heard two different stories that inspired this blog post. One was of someone at leadership level disparaging OSCs and what they do…because numbers are down.…

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OSCs Are Driven When You Give Them the Right Car

An OSC is going to be just as driven as a sales agent to create sales for the company as long as you give them the right vehicle to do so. That vehicle means having the right: Company Support Pay Structure Tools Training Company Support – The gas that fuels the car Energy is everything.…

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Don’t Say I Don’t Know: An OSC’s Guide to Building Trust – Scenario Three

The past couple of posts have explored how to build trust and not use the words, “I don’t know.” It’s not that we are trying to be dishonest when we don’t know the answer check out Scenario One for situations where we just may not know the information because we are new, or we haven’t…

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Don’t Say I Don’t Know: An OSC’s Guide to Building Trust – Scenario Two

In part one of Don’t Say, “I don’t know.” We attacked a scenario that’s easy to fall into if you are a brand new OSC, or even when you have been doing this for a while, but there may be things you just don’t know. Saying “I don’t know,” is the quickest way to kill…

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