In our last blog post about One Team, One Experience I talked heavily about alignment. If the move from online to onsite is done well, it should feel natural from the buyer’s perspective. Exciting, even. The OSC should be building anticipation, not creating confusion. It should sound more like: “I’d love for you to meet my good friend; they’re going to have a much better handle on those specific house questions and help you take the next step.” That is a handoff. Not:…
The Book Is Out, Builders Are Buying, and IBS Is Around the Corner
It’s finally here! My new book, Attract, Engage, Convert is now available on Amazon and I couldn’t be more excited! This book is for builders, OSCs, marketing teams, sales leaders, and anyone trying to make sense of what really works and how to set up a successful OSC program. It’s built from nearly two decades in the trenches, helping builders and OSCs create meaningful, intentional online sales programs. And it was a labor of love. Even…
IBS 2025: What Happened in Vegas Is Too Good Not to Share
IBS 2025, you did not disappoint. I’m still riding the high from three jam-packed days of innovation, connection, and let’s be honest… sensory overload in the best way possible. Vegas was buzzing (and not just from the slot machines). Builders, marketers, sales pros, tech wizards—you name it—came together to share the latest and greatest in the home building industry. You know how they say, “What happens in Vegas, stays in Vegas”? Yeah, no. Not this…
IBS 2024 is in The Books – What Were Your Biggest Takeaways?
Wow – IBS 2024 whooshed pat in a whirlwind, and if you were one of over 76,000 building industry professionals who attended IBS…Congratulations! Not only are you looking at trends, materials, walking the convention floor for tips, ideas, and innovation – you may have also attended some of the education, networking events, and engaged with professionals across all walks of life in the new home building industry. From trade partners, to consultants, to clients, to…
My List of “Not to Miss Educational Sessions” at International Builders Show in Las Vegas
It’s almost February and as I prepare for THREE speaking engagements at the International Builders Show (IBS) in Las Vegas from February 27th-29th – two in the learning labs, and one at Professional Women in Building Headquarters, (PWB HQ) – I’m also scouring the list of learning opportunities that I want to attend. So much to see, so little time. My hack is when I’m not in a session or checking out tech on the…
IBS Recap: Teaching, Learning, Winning, Caring, Meeting, and Socializing
This year in Vegas was a little different than any other year I can remember. The longer you attend IBS the more people you know, the more companies you interact with, the more invitations you get to events! Teaching and Learning: On top of two presentations – one on the Building Knowledge Track with my friends and Colleagues Alisa Poncher, Angela McKay, and Cori Masters, and one just me presenting in 55+ Central – I…
IBS 2023 – One of the Best Educational Opportunities All Year Long
If you’ve never been to the International Builder’s Show, or when you do go, you spend most of your time walking the floor, there is an educational component that just shouldn’t be missed. This year I’ll be presenting two different topics on Online Sales in 2 different educational platforms. The 2023 builder show kicks off in Las Vegas, NV January 31st – February 2nd. However, there are also pre-show educational opportunities and some of those…
Better Together: Reflections From the Tropical Sales Training Retreat
Every day this week in Florida, I’ve woken up at 2am. And then I start reflecting on the day, the week, and really this entire year. It’s amazing how much planning goes into an event like the Tropical Sales Retreat. And I also reflect on how grateful I am on so many levels. Grateful to Roland Nairnsey for taking me up on my offer to do an OSC track at the conference. Grateful for my…
The Inside Track on the Online Sales Track at the Tropical Sales Retreat
I’m pretty excited to be putting together the curriculum for the Online Sales Track at the Tropical Sales Retreat November 2-4 in Clearwater, Florida. (For more information on the retreat check it out here.) What I love about this program is that there will be something for everyone. Whether you are an OSC, an onsite sales person, or part of the leadership team there are wonderful takeaways on how to improve your sales program, your…
Manifesting a Retreat for OSCs at the New Homes Sales + Tropical Retreat
When you look up kindness in the dictionary you may see a picture of Roland Nairnsey of New Homes Sales +. While he’s been in the industry for a long time, and I’d heard his name and wonderful things about him for years. I didn’t meet him until the end of last year. Immediately I could feel his positive energy and kindness resonate. Let me backtrack with a short story. Back in February of 2020,…
Even Coaches Have Their Own Coaches – Join Mine at Unlock Live
As an online sales counselor trainer and coach I’m very good at identifying my trainees’ strengths and areas of opportunity for growth and learning so that I can coach them to be the very best. With a 16 year career in the building industry and the opportunity to work with many different builders across the country over the years, I’m also very good at helping to strategize with builders and leaders to work on their…