In our last blog post about One Team, One Experience I talked heavily about alignment. If the move from online to onsite is done well, it should feel natural from the buyer’s perspective. Exciting, even. The OSC should be building anticipation, not creating confusion. It should sound more like: “I’d love for you to meet my good friend; they’re going to have a much better handle on those specific house questions and help you take the next step.” That is a handoff. Not:…
One Team, One Experience: Turning Spring Traffic into Sales
Earlier this month, I had the pleasure of joining an NAHB Shop Talk with a title so good I figured it deserved a blog post of its own: One Team, One Experience: Turning Spring Traffic into Sales. When a topic is this relevant, this timely, and this painfully familiar to anyone in home building, you don’t just leave it neatly tucked inside a one-hour conversation. You bring it back out, dust it off, and say,…
OSC Tools and Tech For A Changing Market – Here’s the Replay
If you missed the Anewgo webinar hosted by Anya Chrisanthon on June 14th featuring myself, Heidi Schroeder, from Lasso ECI, and Cory Masters at Beacon Homes you missed a lot of fun and insights, We covered some great tools and tech you may want to be using on your website for customer engagement. These techniques and tools are great for OSCs to implement for lead nurturing and creating a strong customer journey. Don’t let me…
Did You Miss The Powerhouse Panel on Power Hour?
I had the pleasure of participating in the New Home Sales & Marketing Power Hour: Annual Lasso Round-up Webinar with several amazing industry experts. It was such great energy and advice going into 2022 on how to ramp up your marketing and sales in the new home building industry as well as how to shape your company culture, and be the best you can possibly be. You can’t ask for a better group that included…
Join Us September 14th for Head to Head on Abundance
I am lucky enough to have built relationships and genuine friendships with people in the building industry who have similar values as I do. Long ago my father – an amazing business mentor and coach – taught me that in order to truly be finding your passion within your work you need to have shared values and goals with the people you work with. While I don’t work within a big organization, I’ve found that…