Email Marketing | Blue Gypsy Inc.

Marketing in the Home Building Industry: Crafting Strategies for Effective Lead Generation

In the home building industry, marketing is more than just creating pretty brochures and planning events. It’s about developing a robust strategy to generate traffic to your website and convert visitors into viable leads. Effective marketing involves a blend of creativity, technology, and strategic thinking, all aimed at engaging potential buyers and guiding them through…

Online Sales and Onsite Sales Teams Transform Homebuyer Engagement with Video Emails

In the fast-paced and competitive world of new home construction, establishing a meaningful connection with potential homebuyers is key to success. One of the most innovative and impactful tools in the arsenal of Online Sales Counselors (OSCs) and onsite Sales Agents is the use of video emails. In this blog post, we’ll explore the transformative…

Guest Post: Ready, Set, Market!

Guest Post by Carol Morgan Founder & President Denim Marketing Want to reach the finish line and score? Then it is time to shape up your marketing strategy. During the Covid-19 pandemic, many home builders sacked their marketing budget, and it is time to kick it back into high gear before calling for a Hail…

Online Sales Counselor Training Isn’t About the Hours or Canned Packages

I get asked all the time by builders if I have an hourly rate or an hourly package they can purchase. I also have builders that ask me if I have a recorded set of lessons. The thing is I can’t track hours, and I can’t feel good about putting together pre-canned “education.” If someone…

No One is Dying: Ways to Manage Your Time as an OSC

With the onset of COVID and the current climate in the building industry, having time as an OSC is nonexistent. Homebuyers are forced to begin their search online whether they like it or not. Even prior to the pandemic, the internet has become the top source when searching for a new home. With the amount…

A Love Affair with CRM: An OSC’s Real World Ups and Downs with 3 Different Programs

In honor of Valentine’s Day, we give you a brief love affair with Customer Relationship Management tools (CRMs) and how one OSC describes her relationship with them. We will remove names to protect the innocent and the guilty – both the OSC’s name, and the CRMs. But let’s just call this a cautionary tale. …

Follow Up – How Many Times Should You Contact a Lead

Follow Up. The other day in one of the professional groups I belong to on Facebook I saw someone lamenting the fact that prospects were not returning his emails. He asked, “How long do you follow up before you just feel like you are being a pain?” I was astounded by the answers given by…

Is Your Inbox Getting You Down?

Last week I was on a mission. I wanted to clear my personal inbox of all the useless crap, spam, and subscriptions I get on a daily basis. Do you have this problem where you can walk away from your email for a day or two and when you open it back up your eyes…

Email Marketing Tips: Don’t Use Email Marketing Badly

I try to keep only relevant email coming into my work inbox. Work is too hectic to be deleting another LivingSocial or west elm blast out of my work email every 5 seconds. (Don’t get me wrong I drool over their deals and furniture all the time when I have a weak moment) My personal…

When it Comes to Email Communications: Stop-Breathe-Think-Act

Okay everyone, deep breath. I’ve seen a lot of miss communications via email lately, not just in my business, but others seem to be having the same problems as well when we compare notes. This happens in a fast paced, stress filled environment both on personal and on professional levels. There’s a good reason for…