Three Blue Gypsy Inc. trained OSC’s have already been awarded silver for OSC of the year and are going for gold at the NAHB Nationals 2021. Awards and recognition are well deserved this year and that’s why I nominated Charla Ellenbrand at Elite Homes in Louisville, KY, Brittany Richardson at Epic Homes in Littleton, CO,…

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    This may be controversial in some circles but I feel this is a really important part of online lead management. If you are familiar at all with the online sales program — and lets face it, if you weren’t you wouldn’t be here — then you know that an online sales counselors job…

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Inspiration from Teri Karjala

It’s interesting. I just had a conversation with someone in the home building industry and as always the topic of abundance came up. (Because I bring it up because it’s so important to me!) I am a STRONG believer in the powerful mindset of abundance. And yet, when I look at the 5 pillars on…

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In our last blog post we talked about metrics for online sales counselor programs, but it’s really important to understand that in the age of COVID things have changed, and it’s important to adjust expectations in order to maximize ROI on online leads. Right now more “walk-in” traffic is coming through the Online Sales Counselors…

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Metrics aren't everything

There, I said it. Metrics are not everything when it comes to a well-oiled Online Sales Counselor program. Especially in the Age of COVID.  I just blew the minds of many people including all my perfectionist OSC’s. You know how I know this? I’m nominating several of my past OSC’s I’ve trained for National Awards…

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I am a coach, a mentor, a trainer, a consultant. I am not technical support or here to set up your Customer Relationship Management tool (CRM.) Why? Because the only way to become an expert in your CRM is to dive in, learn it, break it, fix it, and as Nike used to say, Just…

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Have you heard of The Home Builder Digital Marketing Podcast? Kevin Weizel at Outhouse – amazing interactive floor plans, digital renderings, and virtual tours for builders and Greg Bray at Blue Tangerine – incredible websites and marketing for new home builders, joined forces to bring you a great industry podcast chalked full of important information…

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Recently I needed to write up a detailed description for a client of the roles, responsibilities and expectation of the OSC. While this company already had an OSC program previously it wasn’t set up for optimum sales.  It’s important to understand what an OSC is supposed to do – like make the appointment. And not…

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The other day I was in a mentoring session with one of my new trainees. She’s fantastic! She is a sponge and absorbs everything I teach her.  She has been thrown into a very busy OSC program with lots of leads being generated. Already we are realizing that we are at 50 leads per week…

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homebuyer mystery shop landing page header

  Blue Gypsy Inc. Partnered with Melinda Brody & Company and Denim marketing to shop 50 new home builders across the country. We spent 30 days tracking the follow up processes and examined speed, frequency of messaging and diversity of touch points. The results will shock you. Or maybe not. In our mystery shop we…

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