Company Culture and National Holidays

How many companies are giving their employees today off? Today is Good Friday and this evening is the start of Passover. Easter is this Sunday, and Passover lasts a week. Are your teams getting any time off? Other important world holidays include the fact that we are smack dab in the middle of Ramadan. (It…

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Guest Post: When Markets Shift – Insights From The Field

Guest Post by Ashley Dailey Former Online and Onsite Sales Agent Current CEO – Rainmaker – REALTOR Dailey Properties When markets shift, it is time to think outside of the box! I came into real estate in 2010 – selling NEW construction homes- just when the first time buyer tax credit ended, rates were 6-7%,…

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Even Coaches Have Their Own Coaches – Join Mine at Unlock Live

As an online sales counselor trainer and coach I’m very good at identifying my trainees’ strengths and areas of opportunity for growth and learning so that I can coach them to be the very best. With a 16 year career in the building industry and the opportunity to work with many different builders across the…

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New Home Marketing: Don’t Race to the Bottom Pricing

Recently as I was speaking with one of my online sales counselors, we were talking about community pricing and marketing. She told me the secret of creating happy buyers… Ask any OSC out there and 99% of the time they will tell you their communities are marketed based on the lowest possible price. What that…

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Lessons from an OSC: 4 Strategies to Build a Successful Coming Soon Community Plan and Create Confident VIPs

Guest Post by Kaylee Daum Senior Online New Home Specialist Epcon Communities It’s 3:52pm on a Tuesday.  Your inbox dings and you have a new email from your Marketing team– The VIP campaign to start promoting your next new home community is about to go live.  The community signage has been installed on-site, promoted posts…

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Agent, OSC, and Customer Communication for the Perfect Hand-Off

creating the right lead hand-off from online sales to onsite sales

You know the old saying buyers are liars? Well they aren’t liars, but sometimes they get their information wrong. And at times that can cause strife between OSC’s and Agents. That’s why it’s so important to get the lead hand-off right. Often when we teach the lead hand-off between online and onsite it’s a one-time…

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The Power of Positive Energy and an Abundance Mindset

As we discuss collaboration, positive energy, and having a mindset of abundance – it’s important that we don’t just use these as buzz words but that we actually live in it and cultivate this mindset and energy not just in ourselves but for others. Most people who know me, know I’m a firm believer in…

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8 Tips to Create a Successful OSC Program

8 tips for successful online sales counselor programs

Creating a successful online sales counselor program doesn’t happen over night, and it doesn’t happen by accident. Here are a few details to help you assess or get started thinking about how to start or improve your online sales program. There are so many more details I could share about setting up a successful OSC…

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Collaboration in the Building Industry Raises Our Vibration

February is the month of love, and I, like many in the building industry, just got back from a lovefest in the building industry – also known as the International Builders Show (IBS). It was the first time in two years to see friends, colleagues, and clients in person.  There was hugging, there was laughter,…

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Blue Gypsy Inc’s Top Pics for IBS 2022 Education

IBS Education

Hey all, lets face it…ALL the education is incredible at IBS. I love listening to other experts in the industry talk about the topics they are passionate about. This is by no means the list for everyone, but as I go and set up my schedule for what I want to attend these are a…

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