Enhancing Builder Efficiency Through Effective Online Sales Counselors
4th Annual Online Homebuyer Mystery Shop Report In the ever-changing arena of new home building, the role of Online Sales Counselors (OSCs) has proven indispensable. The 4th Annual Online Homebuyer Mystery Shop Report, a collaborative effort between Melinda Brody & Company, Denim Marketing, and Blue Gypsy Inc., sheds light on this crucial role. This annual…
Read MoreThe Three C’s of OSCs in The Building Industry
OSCs In the new home building industry are called by a variety of titles. They are Online Sales Counselors, Online Sales Concierge, and Online Sales Consultants. They also are called ISPs Internet Sales Specialists, ISSs Internet Sales Specialists, ISAs Internet Sales Assistants. And so much more. No matter what you call this role there are…
Read MoreCan Onsite Sales Agents or Realtors Be Effective OSCs?
We often call OSCs unicorns. The number of onsite sales agents or realtors that can shift from their role as community manager or resale agent to the role of an OSC are unicorns basking on a rainbow, balancing a leprechaun’s lucky gold piece on the tip of their horn. The transition from an onsite sales…
Read MoreSpring into Success: A Comprehensive Guide to Improving Profitability in Online Sales Programs for New Home Builders – Part 1
In the competitive world of real estate, having a strong online sales program is not just an option, it’s a necessity. With the rise of digitalization and changing consumer behaviors, home builders need to adapt their marketing strategies to stay ahead of the game. Online sales programs are not just the online sales counselors behind…
Read MoreBlowing Up The Marketing Funnel In New Home Sales
Recently at the International Builders’ Show in Las Vegas, I had the pleasure of moderating a panel of marketing experts both in and outside of new home builder’s offices. We talked about the changing dynamic of lead generation and how builders see the buyers journey verses how buyers really want to take that buyer…
Read MoreIBS 2024 is in The Books – What Were Your Biggest Takeaways?
Wow – IBS 2024 whooshed pat in a whirlwind, and if you were one of over 76,000 building industry professionals who attended IBS…Congratulations! Not only are you looking at trends, materials, walking the convention floor for tips, ideas, and innovation – you may have also attended some of the education, networking events, and engaged with…
Read MoreMy List of “Not to Miss Educational Sessions” at International Builders Show in Las Vegas
It’s almost February and as I prepare for THREE speaking engagements at the International Builders Show (IBS) in Las Vegas from February 27th-29th – two in the learning labs, and one at Professional Women in Building Headquarters, (PWB HQ) – I’m also scouring the list of learning opportunities that I want to attend. So much…
Read MoreOld Style New Home Sales Techniques vs. Selling to the Digital Savvy Homebuyer
Little known fact, I started out in the new home sales world onsite in 2006. One of the first things my company did was put me through a sales training program and in 18 years I’ve seen a variety of sales models used for new home sales, most of which follow the critical path. I’ve…
Read MoreEnhancing Home Building with AI: 5 Ways OSCs Can Leverage Technology Without Losing the Human Touch
Just because you can’t leave it to AI (artificial intelligence) as we talked about last month, it doesn’t mean you can’t use it at all! The home building industry is experiencing a transformative wave with the integration of AI into various facets of operations. One crucial area where AI can make a significant impact is…
Read MoreOnline Sales and Onsite Sales Teams Transform Homebuyer Engagement with Video Emails
In the fast-paced and competitive world of new home construction, establishing a meaningful connection with potential homebuyers is key to success. One of the most innovative and impactful tools in the arsenal of Online Sales Counselors (OSCs) and onsite Sales Agents is the use of video emails. In this blog post, we’ll explore the transformative…
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