Blogging | Blue Gypsy Inc.

A Thanksgiving Message from Blue Gypsy Inc.: Embracing Abundance, Gratitude, and Connection

Thanksgiving is just a couple of days away. It’s a good time to remember the importance of gratitude—not just for the food and fun… and hopefully days off, but for the people who make our journey meaningful. At Blue Gypsy Inc., Thanksgiving is a time to reflect on the abundance in our lives: the opportunities…

Why Company Culture Matters in the Home Building Industry: Creating Positive Energy in Uncertain Times

Team of co-workers high fiving one another to showcase corporate culture

Lately, my phone has been ringing a lot more than usual. Messages, calls, and even LinkedIn pings from Online Sales Counselors (OSCs) some I’ve worked with in the past —and even more I’ve never met—are coming in. The topic? New opportunities. Many are reaching out because they’re feeling stuck, undervalued, or frustrated within their current…

Two Common Mistakes in Setting Up Effective OSC Programs – And How to Avoid Them

In today’s competitive home building market, setting up an Online Sales Counselor (OSC) program that truly drives results is essential. However, time and time again, I see companies making key mistakes that limit their OSCs’ ability to build rapport with potential buyers and, ultimately, secure stronger appointments that will convert to sales. These errors often…

Meeting Buyers Where They Are: The OSC’s Key to Connection

In today’s world, where we’re all bombarded with information from every direction, it’s more important than ever for Online Sales Counselors (OSCs) to be adaptable, quick, and personal when reaching out to prospective buyers. This means we need to get creative and offer diverse ways to connect that cater to the buyer’s preferences—whether that’s…

The Right Way to Handle Online Sales Leads: A Tale of Two Companies

I recently heard about a company whose Online Sales Counselors (OSCs) were instructed to stop following up with leads after just 15 days of no response. That’s right, if a lead didn’t respond within two weeks, it was essentially treated as dead, or it was moved over to a broad marketing drip with no further…

Getting Outside the Box and Hiring an OSC

I love it when a client says, “Honestly I would have passed over those two candidates’ resumes.” And then they see how strong they’d be for the OSC role when I vet them, and then we interview them together. This makes me happy. I’m genuinely happy when I can help a client cut through the…

With Quality, You Only Cry Once

“With Quality, You Only Cry Once.” I think this was once a message in a fortune cookie, but it was one of my dad’s favorite sayings when he talked about the cost of services and programs. Never, in a million years, did I think I’d follow in my father’s footsteps. He was a nuclear physicist,…

In-House Online Sales Counselors — The Key to Deep Customer Connections and Sustainable Growth

The Hidden Value of In-House Online Sales Counselors In the home building industry, the significance of having a strong online presence is undisputed. The role of the Online Sales Counselor (OSC) is critical in this digital-first approach, acting as the frontline of your brand’s online interaction with potential homebuyers. While some might consider outsourcing their…

Spring into Success: A Comprehensive Guide to Improving Profitability in Online Sales Programs for New Home Builders – Part 2

In Part 1 of our blog, we focused on the digital components needed to have an effective and profitable online sales program. While digital tools optimize efficiency and scalability in online sales programs, it’s the human touch that adds empathy, understanding, and adaptability to the process. By leveraging both digital capabilities and human expertise, new…

Spring into Success: A Comprehensive Guide to Improving Profitability in Online Sales Programs for New Home Builders – Part 1

In the competitive world of real estate, having a strong online sales program is not just an option, it’s a necessity. With the rise of digitalization and changing consumer behaviors, home builders need to adapt their marketing strategies to stay ahead of the game. Online sales programs are not just the online sales counselors behind…