The Importance of Education in new home building

Both online sales counselors and leadership can benefit from opportunities like IBSx. It’s important to take the time to expand knowledge and explore new possibilities when trying to constantly refine and improve your online sales program.  This year with IBS education being presented in an online format  – IBSx (thanks Pandemic!) this is an opportunity…

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In our last blog post we talked about metrics for online sales counselor programs, but it’s really important to understand that in the age of COVID things have changed, and it’s important to adjust expectations in order to maximize ROI on online leads. Right now more “walk-in” traffic is coming through the Online Sales Counselors…

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Video about Live Chat

Today’s Quick Tip for Online Sales Programs in the Building Industry is about Live Chat. If you are going to have your OSC utilize Live Chat you need to make sure these 3 things are happening. I’ve always been on the fence about live chat because all too often I’ve seen this become a band-aid…

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