Digital marketing in the building world is the easiest way to gain leads, but it’s not a field of dreams. You can’t simply build a website and will prospective buyers to come. In the age of COVID-19, walk-in traffic is waning and nearly 100% of homebuyers begin their search online. Savvy home builders know the importance of digital marketing and have been investing in these marketing strategies for over a decade.

The key word is strategy! To read more, click here.