Builder Marketing Summit 2026: The Online Sales Counselor (OSC) Track

Modern home buyers are changing faster than ever, relying heavily on digital research and AI search tools before ever setting foot in a model home. To bridge the digital gap and protect your revenue, home builders must field a high-performing, deeply aligned Online Sales Counselor program.

At the 2026 Builder Marketing Summit in Dallas, Leah Fellows, Founder of Blue Gypsy, Inc., will personally lead the dedicated, multi-session OSC Track, giving online sales pros, marketers, and executive leaders the exact blueprints, metrics, and workflows needed to maximize lead-to-appointment conversion.

OSC Track Schedule & Sessions

Led by Leah Fellows, this track goes beyond surface-level ideas to offer tactical, take-home workflows and masterclass-level execution tips.

Day 1: Wednesday, September 23, 2026

• 10:30 AM | Lead Like an OSC: Defining the Role, Impact, and Future of Online Sales
  • Focus: Setting expectations, understanding the modern customer journey, and positioning the OSC as a critical revenue engine rather than a clerical role.
• 11:15 AM | Sync Up: Mastering the OSC-Marketing-Sales Trifecta
  • Focus: Breaking down silos. This interactive workshop tackles cross-team friction, smooth lead handoffs, campaign follow-through, and maintaining unified messaging.
• 02:15 PM | The Human Touch: Delivering Personalization at Scale
  • Focus: How to handle high lead volumes without sacrificing the authentic, personalized communication that builds buyer trust.
• 02:45 PM | Hidden Gold: Prospecting and Nurturing in Your Existing Database
  • Focus: Unlocking un-tapped revenue sitting right inside your CRM. Tactical cadences for re-engaging cold pipeline leads.

Day 2: Thursday, September 24, 2026

• 10:30 AM | AI + OSC = Supercharged: Practical Ways to Use AI in Your Daily Workflow
  • Focus: Moving from prompt to process. Learn how OSCs can use generative tools to quickly draft follow-ups, handle objections, and speed up response times ethically.
• 11:15 AM | Metrics with Matter: What to Track, Why it Matters, and How to Take Action
  • Focus: Key Performance Indicators (KPIs) that actually drive performance. Learn what data to look at, how to interpret it, and how to present OSC wins to builder leadership.