Guest Blog Post | Blue Gypsy Inc.

Guest Post: Customer Experience in the Fast Lane: A Key to Closing Home Sales

Guest Post by Greg Bray President of Blue Tangerine Founder & Home Builder Digital Marketing Podcast Founder of the Home Builder Digital Marketing Summit October 18-19, 2023 in Denver Pioneering home builders have started to embrace the reality of selling homes completely online. However, buying a home online does not mean the process will be…

Guest Post: Not So Random Advice From, Kimberly Mackey, A Top Trainer in the Building Industry

Guest Post by Kimberly Mackey Founder of New Homes Solutions Consulting Co-Host of Sales & Marketing Power Hour National Trainer & Speaker Recently Kimberly Mackey, co-host of the Sales & Marketing Power Hour & National Speaker, posted a thread on her Facebook group asking for “Random Advice” No specific topic, just good advice. To start…

Guest Post: Code Cracking – Unlocking the Power of Analytics in Interactive Floor Plans

Guest Post by Stuart Platt Managing Partner Outhouse, LLC You implemented Interactive Floor Plans (IFPs) on your website months, if not years ago. Maybe you have seen a report that your IFPs are experiencing a lot of visits which is fantastic; but what else can you find out? You ask yourself, what other information can…

Guest Post: Ready, Set, Market!

Guest Post by Carol Morgan Founder & President Denim Marketing Want to reach the finish line and score? Then it is time to shape up your marketing strategy. During the Covid-19 pandemic, many home builders sacked their marketing budget, and it is time to kick it back into high gear before calling for a Hail…

Guest Post: Remix Your PreSale Process For New Home Community Sales

Guest Post by Sara WilliamsDirector of SalesAnewgo In my 18 years in the new home industry, I have had the opportunity to help market and presell many communities. While I worked for a builder in Pittsburgh, PA, we grew from 11 communities to 33 communities in a few short years, and moved into two additional…

Guest Post: When Markets Shift – Insights From The Field

Guest Post by Ashley Dailey Former Online and Onsite Sales Agent Current CEO – Rainmaker – REALTOR Dailey Properties When markets shift, it is time to think outside of the box! I came into real estate in 2010 – selling NEW construction homes- just when the first time buyer tax credit ended, rates were 6-7%,…

Lessons from an OSC: 4 Strategies to Build a Successful Coming Soon Community Plan and Create Confident VIPs

Guest Post by Kaylee Daum Senior Online New Home Specialist Epcon Communities It’s 3:52pm on a Tuesday. Your inbox dings and you have a new email from your Marketing team– The VIP campaign to start promoting your next new home community is about to go live. The community signage has been installed on-site, promoted posts…

Company Culture: The Ever-Moving Target

Guest Post by Erica Lockwood Executive Partner & Managing Director Joseph Chris Partners 2021 was weird. Okay, maybe not as bizarre as 2020, but it had its moments, right? The clear and definitive onset of the “Great Resignation” was certainly something to see transpire and will certainly continue to trend in 2022. All told, over…

Guest Post: Capturing and Nurturing Leads in a Hot Market

Guest Blog Post by Lasso CRM With most builders experiencing a banner year, how you keep track of your leads is more important now than ever before. I don’t know if you can ever have too many leads, but if you’re not properly capturing and nurturing them, this is a problem. When times are…