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From Click to Contract: Why Your OSC Can’t Do It Alone
Let’s set the record straight: Your Online Sales Counselor (OSC) is not a one-person army. They’re not a magician who can wave a magic wand over lukewarm leads and produce closings. And they’re certainly not a plug-and-play solution that runs on autopilot. If your online sales program is struggling—or worse, crashing and burning—it’s not just about the OSC. It’s about the system surrounding them. Too often, home builders invest in the idea of an OSC…
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Evaluate Your Online Sales Counselor’s Performance with Precision
In today’s competitive homebuilding market, your Online Sales Counselor (OSC) program can make or break your lead-to-sale conversion rate. OSCs are often the first point of contact for prospective buyers, which makes their performance a crucial part of your customer journey. That’s why Blue Gypsy Inc. offers a comprehensive 45-day Mystery Shopping Solution designed specifically to evaluate, measure, and improve the effectiveness of your OSC team. This isn’t just a performance check—it’s a strategy-shaping experience…
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How Does Your Follow-Up Stack Up? The 5th Annual Online Homebuyer Mystery Shop Report Is Here
Online leads are one of the most valuable sources of opportunity for home builders—but only if they’re handled well. In today’s competitive market, buyers expect timely, personalized, and consistent communication. So, the big question is: How well are builders actually doing when it comes to online follow-up? That’s exactly what the 5th Annual Online Homebuyer Mystery Shop Report set out to uncover. Conducted by Blue Gypsy Inc., in partnership with Melinda Brody & Company and…
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What DiSC Can (and Can’t) Tell You About Finding a Great OSC
Hiring an Online Sales Counselor (OSC) is like finding a unicorn that can juggle fire while smiling at strangers and analyzing a spreadsheet—all at the same time. No one person is going to nail every skill on the wishlist: people skills, task management, analytical thinking, adaptability, emotional stability, and the drive to perform. That’s why tools like the DiSC assessment can be incredibly helpful—not as a crystal ball, but as a flashlight to illuminate learning…
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Spring Selling Season Means Spring Hiring Season
Ahhh spring. That magical time of year when the birds are chirping, the flowers are blooming, and home builders suddenly realize… they needed an OSC yesterday. Let’s be real—when the spring selling season ramps up, it’s like someone flipped a switch. The leads are pouring in, the phones are ringing, and suddenly, builders everywhere have a lightbulb moment: “We need an Online Sales Counselor!” …To which I say, “No kidding. And let me guess—you wanted…
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IBS 2025: What Happened in Vegas Is Too Good Not to Share
IBS 2025, you did not disappoint. I’m still riding the high from three jam-packed days of innovation, connection, and let’s be honest… sensory overload in the best way possible. Vegas was buzzing (and not just from the slot machines). Builders, marketers, sales pros, tech wizards—you name it—came together to share the latest and greatest in the home building industry. You know how they say, “What happens in Vegas, stays in Vegas”? Yeah, no. Not this…
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Unlocking CRM Potential: What to Look for and Why
Let’s get this out of the way right now: I am not a CRM implementation expert. My job is to train and strategize with Online Sales Counselors (OSCs) and companies to help them thrive in their roles and their adoption of the CRM across all departments. It’s important for the marketing, sales, and online salespeople to all be rowing in the same direction when it comes to big tools like the CRM. I’ll give you…
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Blue Gypsy Inc. Turns 15: Reflections, Realizations, and a Look Ahead
Time flies when you’re building dreams—and helping others do the same! As I sit down to reflect on Blue Gypsy Inc.’s 15th anniversary, I can’t help but chuckle at how this milestone snuck up on me, much like that epiphany I had years ago in South Africa. I was a dive instructor in Sodwana Bay, gearing up to celebrate my 33rd birthday with friends, when it hit me: I wasn’t beginning my 33rd year on…
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The Whole Human Approach: Redefining Leadership and Employee Integration
As leaders, we often focus on the mechanics of hiring—finding the right fit for the role, checking off qualifications, and onboarding employees with the tools they need to succeed. But in our drive to build productive teams, we sometimes overlook a fundamental truth: when you hire someone, you are hiring a whole human. This means embracing their unique personality, experiences, and ways of processing the world, not just their ability to fulfill the job description.…
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A Thanksgiving Message from Blue Gypsy Inc.: Embracing Abundance, Gratitude, and Connection
Thanksgiving is just a couple of days away. It’s a good time to remember the importance of gratitude—not just for the food and fun… and hopefully days off, but for the people who make our journey meaningful. At Blue Gypsy Inc., Thanksgiving is a time to reflect on the abundance in our lives: the opportunities we’ve embraced, the challenges that have made us stronger, and the partnerships that continue to inspire us. Gratitude is at…
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