Blowing Up The Marking Funnel In New Home Sales

  Recently at the International Builders’ Show in Las Vegas, I had the pleasure of moderating a panel of marketing experts both in and outside of new home builder’s offices. We talked about the changing dynamic of lead generation and how builders see the buyers journey verses how buyers really want to take that buyer…

Read More

Understanding What OSCS Do Daily, Weekly, Monthly

In our blog post, “We Are All on The Same Team,” one of the keys to leading your organization is to understand what an online sales counselor does not just in general but day-by-day, week-by-week and month-by-month. This means understanding the purpose of their position and what needs to happen as a whole. We have…

Read More

Marketing and Online Sales Goes Together Like Peanut Butter and Jelly

When you try to think of two things that naturally go together for some reason peanut butter and jelly come to mind. Okay maybe it’s just my mind. Maybe it’s because there was a long streak in 5th grade where all my mom sent to school with me was peanut butter and jelly. Maybe it’s…

Read More

Online Sales Counselors, Sinking Ships, Mindset, Mindshift, Energy, and the Customer Experience

Did that catch your attention? I’m going to tell you a story here. Right now, there is a lot of scarcity mindset going around. I hear OSCs concerned about not getting enough leads, or not setting enough appointments, and for some of them they equate this with not making enough money or even being fearful…

Read More

Random Gypsy Ramblings: How to Keep an Abundant Mindset

Little known fact, one of my first blogs I ever had was called Random Gypsy Ramblings. It told many storied about my travels around the world and my inner thoughts. I long since let go of that blog, and with it a lot of published articles. I think though I need to bring it back…

Read More

Upcoming Webinar: Motivation in the Market at Denver HBA

I’m excited to be a part of this educational session at the HBA of Metro Denver’s Sales & Marketing Council. It’s free to attend and you’ll gain some motivation and insights from Neneh Biffenger, Builder Business Development at Invalesco Real Estate, Troy Arnold, Branch Manager at Well Fargo Home Mortgage, and Alisa Poncher, President Strategic…

Read More

Live Training Opportunity for Online Sales Counselors

It’s rare that there are actual opportunities for OSCs to sharpen their skills and be surrounded by a group of their peers. So often OSCs work in a bubble with-in a company, and very few people truly understand what their role is and what they do. This year, Blue Gypsy Inc. is partnering with Blue…

Read More

BGI’s OSC University – Live Education and Virtual Support

There aren’t enough educational opportunities out there for Online Sales Counselors to further their career. Many times, OSCs are dependent on their companies to hire trainers and coaches like me to come in and help. (And there aren’t many of us!) Are you an OSC that wants to find your own training, coaching, and mentoring?…

Read More

Value vs. Pricing – Consulting and Training is the Same as Selling a House

price vs value

As a builder, I would never want you to chase your competitor’s pricing to the bottom. As a consultant, strategist, coach, and trainer why would you want me to? Remember the old saying, “You get what you pay for?” That’s true in the training realm as well. No matter how much you think you know…

Read More

You Can’t Train Online Sales in a Bubble

This is how the conversation often starts. Someone says to me, “I need training for my OSC.” If the online sales program already exists there are several things that probably need to happen. One, for sure, is training. Especially if you have an OSC that’s only been doing this job for the last couple of…

Read More