I have worked in the world of online sales for since 2007. After a year of working on a new home site as a site assistant, I began working in the office for a new home builder, as their Online Sales Counselor (OSC). It was a relatively new role at the time, and I invented it from the ground up, …
Building the Bridge Between Online Sales and Marketing
While your online sales counselor should not be the same person in charge of your marketing, there are many reasons why these two departments within a new home builder’s office should collaborate. It may seem fairly obvious that the marketing department’s job is to create awareness, drive traffic to the website, and generate leads. Just as important, the online sales …
What is Your New Home Sales Strategy for 2019?
As the real estate market cools, interest prices on the rise, and competition becomes more stiff there are several things that new home builders will need to do to stay on top of their game. One of the most important elements will be implementing or fine tuning their online sales programs. Having a dedicated Online Sales Counselor, who is there …
Follow Up – How Many Times Should You Contact a Lead
Follow Up. The other day in one of the professional groups I belong to on Facebook I saw someone lamenting the fact that prospects were not returning his emails. He asked, “How long do you follow up before you just feel like you are being a pain?” I was astounded by the answers given by these professional social media people. …
Do You Understand What A Facebook Page Admin Is?
Key Points to Facebook Fan Pages: Multiple administrators are important in case a personal account gets shut down The fan page is not tied to the personal account that has set up the page unless they are the only admin Your business should always be a page and not personal account with a business name You should always be able …
Twitter: As Captain Kirk Would Say "Engage"
Did you answer the questions about your business in our last blog post? That worksheet will help you decide whether you are marketing business to business or business to client. You have a different approach if you have a product to sell, or a service. You need to decide if you can reach your audience directly through twitter, or if …
When Social Media Works and Doesn’t Work in a Crisis
There were very good ways that social media was a huge help during and in the wake of Hurricane Irene. And there were many ways where it was more of a hindrance than a help. Living on the Eastern Seaboard in Northern Virginia and owning several properties nearby the Chesapeake Bay both in Norfolk, VA and in Mathews VA there …
Buyer Beware: Your Daily Deal
So many “Daily Deal” sites are cropping up these days and one has to ask, how much of a deal are they really? It’s hard not to blink at a deal for a luxury hotel offering 70% off on a 3 day trip, or special deals on tubing, water sports etc, not to mention the facials and more. On some …
Anti Social On My Social Networks
I find it ironic that a large part of my business is helping other companies with social networking as part of their lead management and interactions. I currently teach companies how to target their message while not selling. Socialize, while not bombarding people with their product through social networking tools. I help companies search out groups and followers that will …
Does Facebook Rage Exist?
What are your thoughts? Do you think that with the growth and popularity of facebook there is now something called facebook rage? Yes I’ve coined this term myself…though I googled it and I found this in the Urban Dictionary: When a person getting angry at another person for interrupting their Facebook time…this isn’t what I’m talking about. Yes the bad …