ECI | Lasso: Top New Home Sales Tips for 2022

What happens when you get 23 industry leaders to discuss tips and tricks heading into 2022? A wealth of information all in one blog! I had the pleasure of speaking to Lasso regarding my take on the building industry and where it is headed in 2022. With such a busy 2021, it was easy to…

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Atlanta Real Estate Forum: Home Builder Follow-Up Misses The Mark

For the second year in a row, Blue Gypsy Inc., Melinda Brody & Company and Denim Marketing but together the 2021 Online Homebuyer Mystery Shop Results. Our goal was to determine if follow-up had improved from last year. We had the pleasure of discussing our results and our efforts with the Atlanta Real Estate Forum.…

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Head to Head: How An Abundance Mentality Can Restore Order to Your World

Have you ever heard the saying, “there is enough to go around”? This comes from an abundance mindset. It was Dr. Stephen Covey who said, ” When people are genuinely happy at the successes of others, the pie gets larger”. This is true not only in your personal life but in your professional one as…

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Milesbrand: Selling Homes Online – Tips from Industry Experts

Have you ever wondered what components are needed to have a successful OSC program? Not only are we needing to keep up with the current challenges with lumber shortages, price increases, etc., but now more than ever, we need to stand out amongst competitors to show that we mean business. Reaching leads digitally is no…

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Denim Marketing Expert Series: Leah Fellows with Blue Gypsy Inc.

With years of experience in the industry, Leah Fellows, owner and operator of Blue Gypsy, Inc. brings a unique approach to the OSC training table. Leah acknowledges that every client is one-of-a-kind and sculpts the training programs to meet their individual needs. Leah not only focuses on the day-to-day operations of being a successful OSC,…

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Anya Chrisanthon Podcast Episode 106: Confessions of a Secret Online Shopper

In 2020, Leah Fellows of Blue Gypsy, Inc alongside Denim Marketing and Melinda Brody & Co., performed a secret shop to determine the strengths and weaknesses of builders’ online sales programs. 50 builders were hand selected and were evaluated on a 30-day time period. The goal was to access whether the builders had online sales…

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ECI | Lasso: Top New Home Sales Tips for 2021

The world shut down in 2020, but the building industry did not! With record high sales and an influx of online shopping, it was an unforgettable year. Lasso had the chance to extract some great tips from myself along with other industry leaders about planning for the 2021 year ahead!

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Atlanta Real Estate Forum Episode 944: 2020 Online Homebuyer Mystery Shop Report Results Are In

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It is still baffling to learn how many builders STILL do not have an Online Sale Program, especially during a pivotal time in the industry. These percentages and other interesting stats are the result of a 2020 Online Homebuyer Mystery Shop Report that was facilitated by Leah Fellows from Blue Gypsy, Inc., Denim Marketing and…

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BeyRep Podcast: Leah Fellows on Women in Sales

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With her unique charm and worldly travels, Leah Fellows, owner and operator of Blue Gypsy, Inc (BGI), speaks to Grace Mase of BeyRep to discuss how BGI came to be, where the name orientated from and what it means to be a successful woman business owner. Being in such a male dominant industry, it is…

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New Homes Solutions Consulting Blog Post: Three Quick Tips Every Onsite Salesperson Can Learn from Osc’s

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Being an OSC is not an easy job nor is it a role for everyone. There are many qualities an OSC must have in order to be the best in their position. Some of these qualities need to be present across every role in the Sales department. Check out this video to learn about Leah’s…

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