NAHB Shop Talk: One Team, One Experience – Turning Spring Traffic into Sales
Leah joined a panel of industry experts for this NAHB Shop Talk on how online sales counselors, onsite sales teams, and marketing can work together during the spring buying rush. The panel dug into where handoffs break down, how to keep messaging consistent from first click to first visit, and how teams stay connected during…
Read MoreECI | Denim Marketing: Fix the Gaps and Fuel the Sale – Mystery Shop Findings Every Builder Needs
Leah teamed up with Carol Morgan of Denim Marketing for this ECI-hosted webinar unpacking the 6th Annual Online Homebuyer Mystery Shop findings. The conversation covers the good, the bad, and the missed opportunities costing builders sales, from first impressions all the way through follow-up, and exactly where builders are falling short. Click here to watch…
Read MoreECI | Lasso: Top New Home Sales Tips for 2026
Leah contributed her advice to ECI Lasso’s roundup of top new home sales tips for the year ahead, covering follow-up discipline, OSC scripts, leadership coaching, and mindset resilience. Her take: the most valuable OSC in 2026 is the one who connects the dots across online and onsite channels, technology, and the human experience. Click here…
Read MoreNAHB Builders Show Blog: IBS 2026 Meet the Speaker – Leah Fellows
Leah was profiled on NAHB’s official Builders Show blog as part of the IBS 2026 Meet the Speaker series, marking her 7th consecutive year speaking at the International Builders’ Show. The feature covers her path from sailboat captain and dive instructor to a nationally recognized voice in Online Sales Counselor training. Click here to read…
Read MoreAtlanta Real Estate Forum: 6th Annual Online Homebuyer Mystery Shop Report
For the 6th year running, Leah teamed up with Melinda Brody & Company and Denim Marketing on the Online Homebuyer Mystery Shop Report, benchmarking lead response speed, follow-up quality, and the impact of Online Sales Counselors across 50 builders. The 2025 findings show a widening gap: 73 percent of builders without OSCs never sent a…
Read MoreAnewgo Podcast, Episode 176: Mystery Shop 2025 – OSCs vs No OSCs
Leah joined Anya Chrisanthon of Anewgo alongside Carol Morgan of Denim Marketing to break down the 2025 Online Homebuyer Mystery Shop findings and what they reveal about speed-to-lead, follow-up quality, and the widening gap between builders with and without Online Sales Counselors. Click here to listen!
Read MoreAnewgo Podcast: Attract, Engage, Convert – Building a High-Performing OSC Program
Leah joined Anya Chrisanthon on the Anewgo of New Home Sales podcast to unpack the playbook behind elite OSC programs and her new book, Attract, Engage, Convert. The conversation covers what great OSCs actually do, how to hire the unicorn, why leadership buy-in matters, and how to blend chat and AI tools without losing the…
Read MoreBuilt America Magazine: Leah Fellows, A Leading Voice Championing Today’s Homebuilding Sales Teams
Leah is featured in Built America Magazine’s IBS 2026 special edition, profiled as a leading voice championing today’s homebuilding sales teams. The feature spotlights her work helping builders strengthen their online sales counselor programs and sales processes. Click here to read! Or head straight to the flipbook!
Read MoreMilesbrand: Why Home Builders Need Online Sales Consultants In All Market Conditions
We’ve certainly seen fluctuations within the marketplace over the last several years. We’ve seen unprecedented highs and at times significant lows. The one thing that should remain constant is the need and desire to have an Online Sales Counselor (OSC). Learn about key benefits of the OSC role and see why the position is valuable…
Read MoreECI | Lasso: Hiring a Unicorn – Finding the Right OSC
I had the privilege of giving a talk to the Lasso community recently on what it takes to embark on “Hiring a Unicorn.” According to the Oxford Languages definition, a unicorn is “something that is highly desirable but difficult to find or obtain.” While unicorns are simply fictional, in the world of new home construction,…
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