PCBC 2026: From Discovery to Appointment: Converting the AI-Empowered New Home Shopper

AI-powered search is shifting how new home buyers research and evaluate communities. This session explores how home builders can bridge the gap between digital discovery and in-person appointments by combining modern digital strategies with a personalized Online Sales Counselor (OSC) process.

About this PCBC Session

How do you reach a buyer who has already narrowed down their options before visiting your website?

AI-powered search engines and generative models are reshaping the start of the new home shopping process. Buyers are forming definitive opinions earlier, with profound implications for your home builder SEO, digital content strategy, website user experience, and lead capture workflows.

Getting the traffic is only half the battle. Without a fast, frictionless online sales conversion process, high-intent digital inquiries slip away. In this session, Leah Fellows joins forces with digital marketing expert Greg Bray to break down a practical blueprint for home builders. You will learn how to close the gap between an online inquiry and a physical, in-person sales appointment by matching smart digital strategies with genuine human connection that builds buyer confidence.

Core Takeaways for Home Builders:

• The AI Search Shift: How generative search changes what content you need to publish to remain visible.
• Frictionless Lead Hand-Offs: The precise workflows Online Sales Counselors (OSCs) need to turn cold web inquiries into hot phone calls and tours.
• Building Trust Fast: Tactical communication strategies to soothe buyer anxiety and stand out in a crowded digital landscape.

Ready to Level Up Your Online Sales Program?

Can’t make it to Chula Vista for the live presentation, or looking to customize these strategies for your active sales team?