Gypsy News
Nothing Like Under Estimating How Long A Project Will Take
Time management. A key ingredient to being an effective small business owner or independent contractor. Your time is literally money. You need time to spend on each client and project. And you need to know how effectively to manage all that time, juggle your projects and keep your clients happy. But there are times when a project balloons out of control. A contractor quits, you run into glitches, simple things become more complex and all…
Read MoreWhen it Comes to Email Communications: Stop-Breathe-Think-Act
Okay everyone, deep breath. I’ve seen a lot of miss communications via email lately, not just in my business, but others seem to be having the same problems as well when we compare notes. This happens in a fast paced, stress filled environment both on personal and on professional levels. There’s a good reason for this. Black and white typed emails are only one third of the story. Communication is a fragile and tricky thing.…
Read MoreSuccessful Email Marketing: Permisson Is The Key
Scraping emails off facebook, linkedin, or business cards for your newsletter is not cool. This is why email marketing gets a bad name. First off the key to correct and effective email marketing is to have a permission based list. Translation: a list of people who want to get your emails. Just because someone hands you a business card at a networking event or accepts your friendship on a social network does not mean that…
Read MoreSinging the Blues About Blue Gypsy Bluesfest 2011
I’m singing the blues about the Blue Gypsy Bluesfest. As successful as the Blue Gypsy Bluesfest was last year grossing almost $15,000 and bringing together over 350 enthusiastic people in the Tidewater Area to enjoy a day of blues and BBQ, I had to make an executive decision. Sadly I’ve tabled the event indefinitely for the future. There are two major factors that contributed to this decision. The first is the fact that I am…
Read MoreThe Power of Social Media: Should Jewish Organizations Jump on The Social Media Bandwagon?
So I thought I’d share this interesting debate I’m having with my sister with you. My sister, like me, has traveled the world. She’s lived in foreign countries and traveled Europe, Asia, Africa, North America and the Middle East. She’s visited small little villages in South East Asia and she’s even been stranded in a Typhoon on Mauritius, a tiny tiny island off of Africa. My sister used to be a costume designer and then…
Read MoreGroupon Super Bowl Ads: #Fail? or Success! – New Media Vs. Old Media
Every year, when the Super Bowl rolls around there are some of us who tune in for the action, and some of us who tune in for the advertising. It’s the only time of the year we don’t want to fast forward through the commercials. With airtime priced at a premium, and millions of viewers expected to be attached to their TV’s in real time, this is an opportunity for products to hit their target…
Read MoreTexting While Driving: Watch This Video
In this mobile world we live in sometimes we forget to turn off. Sometimes we forget that there’s not anything that’s so important it can’t wait. This is especially true while driving. With our smart phones, ipads, GPS systems, XM radios and so many other distractions it’s not just the stuff of fast food taking our attention off our driving any more. I remember when I learned how to drive 25 years ago it was…
Read MoreCutting Down On Random Facebook Friends
I know I’ve done similar posts before. But in this I’m including some tools for you. Please feel free to use. I know for some facebook is the wild wild west full of people willing to take their chances to accept anyone that will ask to be their friend because they use it for “networking.” Nothing wrong with that shot gun approach if you choose to use facebook in that way. But I guess I’m…
Read MoreWhat Is Your Time Worth?
When is it time to hire help? It’s hard as a small business owner to make the decision to “cut into your earnings” to hire help. But that’s just what you may need to do in order to increase your revenue. It’s a huge leap of faith, but if you are organized and know what you need and what you want it can be well worth the expense to hire help. It can help you…
Read MoreOutsourced: Not the Show
Blue Gypsy Inc has grown so much in it’s one year of existence. This is a wonderful thing! This time last year I sent my first proposal out into the world and was busy getting my company name Blue Gypsy, incorporated. Now I have several happy clients who keep me very busy. I’m not complaining! In this economy it’s so nice to be needed and wanted, and actually lead management should be the business of…
Read More