Training and Consulting

email marketing tips

Email Marketing Tips: Don’t Use Email Marketing Badly

November 6, 2014

I try to keep only relevant email coming into my work inbox. Work is too hectic to be deleting another LivingSocial or west elm blast out of my work email every 5 seconds. (Don’t get me wrong I drool over their deals and furniture all the time when I have a weak moment) My personal email can build up to 300 irrelevant emails over a long weekend and that in itself is a headache weeding…

Read More
affordable, website, marketing, digital media

The Search For “Affordable” Websites

October 29, 2014

I see  it all the time. The word affordable. People are often looking for services that are “affordable”. That term is so subjective it is hard to pin it down. It’s like nailing jello to the wall or herding cats. What is affordable to one company is not affordable to another. And yet…when you say affordable when you are talking about a website, or a marketing company, or a subcontractor to handle and important aspect…

Read More

Prequalfying Leads and Safety for Real Estate Agents

October 2, 2014

Recently the tragic kidnapping and murder of Beverly Carter, a prominent real estate agent in Jackson, Tennessee has placed a renewed focus in on job safety for real estate agents. The sad fact is that real estate agents feel they need to be available 24/7 at the drop of a hat to show a home both for the sake of their sellers, and the buyers who call with the desire for instant information on properties.…

Read More
photo of sales counselor on phone

The Quick Response – Online Sales Training: Lead Management 101

September 15, 2014

Having a dedicated online lead manager is a good position to create, fill, and train. Whether you are a new home builder, a real estate broker, or a real estate team, online sales is a very important aspect for your business. 90% of new home buyers begin their search online. The majority of people are going to take information from the builder, company or individual that provides the quickest response. All too often frustration begins…

Read More

Do You Understand What A Facebook Page Admin Is?

February 18, 2013

Key Points to Facebook Fan Pages: Multiple administrators are important in case a personal account gets shut down The fan page is not tied to the personal account that has set up the page unless they are the only admin Your business should always be a page and not personal account with a business name You should always be able to like a business not have to friend it You can now change a name…

Read More

Can You Outsource Online Sales, Social Media and Blogging?

October 9, 2012

It isn’t always easy to keep up with the myriad of tasks you have on your plate as a business owner.  Can you outsource your blogging, social media, and online sales? These three important aspects of your homebuilding business are definitely elements that need to be expertly addressed.  If you have a small office, and would like to keep your overhead costs down on employment, outsourcing to an expert may be your answer.  But how…

Read More

Twitter: As Captain Kirk Would Say "Engage"

February 13, 2012

Did you answer the questions about your business in our last blog post?  That worksheet will help you decide whether you are marketing business to business or business to client. You have a different approach if you have a product to sell,  or a service.  You need to decide if you can reach your audience directly through twitter, or if you need to go to a middle man. As an example is your product such…

Read More

How are You Making Twitter Work for Your Business?

January 26, 2012

Do you keep asking yourself how can twitter help my business? How can I use twitter? And what is the point? If so you are not alone. Many people get started on twitter and don’t know what they really want to use it for. It is not a business tool for everyone, but it can be a powerful business tool if used properly and with a plan. The types of questions you want to ask…

Read More

Goals For The New Year – They Might Surprise You

December 29, 2011

So here we are almost the last day of 2011. Blue Gypsy Inc has nearly completed it’s 2nd year of existence and through hard work, top notch service and dedication we’ve doubled the gross income of the company and pleased many clients throughout the year. But the blog for Blue Gypsy Inc has taken a hit, as has the twitter feed. Which is somewhat ironic since we’ve probably put out an average of about 2000…

Read More

Thankful for The Amazing Blue Gypsy Road

November 23, 2011

What are you Thankful for? These are the days when we start asking this question. Just before thanksgiving between the craziness of the holidays we begin to ask ourselves what are we thankful for. I am so thankful that in less than two years time I’ve been able to build Blue Gypsy Inc into a thriving business with amazing clients who respect me as much as I respect them.  As a gypsy wanderer it was…

Read More