Denim Marketing Expert Series: Leah Fellows with Blue Gypsy Inc.
With years of experience in the industry, Leah Fellows, owner and operator of Blue Gypsy, Inc. brings a unique approach to the OSC training table. Leah acknowledges that every client is one-of-a-kind and sculpts the training programs to meet their individual needs. Leah not only focuses on the day-to-day operations of being a successful OSC,…
Read MoreBuilding Women Magazine: Growing Housing’s Next Generation
Students today will make up the next generation of leaders in the home building industry. Not only will they lead the profession, but they will also take on the mantle of leading our professional organizations as they continue to evolve. Read more to learn how diversity starts with academic recruitment and how we can grow…
Read MoreAnya Chrisanthon Podcast Episode 106: Confessions of a Secret Online Shopper
In 2020, Leah Fellows of Blue Gypsy, Inc alongside Denim Marketing and Melinda Brody & Co., performed a secret shop to determine the strengths and weaknesses of builders’ online sales programs. 50 builders were hand selected and were evaluated on a 30-day time period. The goal was to access whether the builders had online sales…
Read MoreECI | Lasso: Top New Home Sales Tips for 2021
The world shut down in 2020, but the building industry did not! With record high sales and an influx of online shopping, it was an unforgettable year. Lasso had the chance to extract some great tips from myself along with other industry leaders about planning for the 2021 year ahead!
Read MoreBuilding Women Magazine: Keep Showing Up
Personal and professional relationships are a natural outgrowth of being passionate about an industry and the professional organizations that support that industry. Professional Women in Building provides that fertile ground where builders and associates can come together to support a common cause and build genuine connections. Continue reading here!
Read MoreAtlanta Real Estate Forum Episode 944: 2020 Online Homebuyer Mystery Shop Report Results Are In
It is still baffling to learn how many builders STILL do not have an Online Sale Program, especially during a pivotal time in the industry. These percentages and other interesting stats are the result of a 2020 Online Homebuyer Mystery Shop Report that was facilitated by Leah Fellows from Blue Gypsy, Inc., Denim Marketing and…
Read MoreBuilding Women Magazine: Holly O’Malley: A Young Professional Making an Impact on PWB
As you get to know her, and the positive force she is in the industry, it’s no surprise that Holly O’Malley, who is in charge of business development and relationship marketing at Ferguson Bath, Kitchen & Lighting Gallery in Bozeman, Montana, won the award for “One to Watch” this year at the NAHB Professional Women…
Read MoreBeyRep Podcast: Leah Fellows on Women in Sales
With her unique charm and worldly travels, Leah Fellows, owner and operator of Blue Gypsy, Inc (BGI), speaks to Grace Mase of BeyRep to discuss how BGI came to be, where the name orientated from and what it means to be a successful woman business owner. Being in such a male dominant industry, it is…
Read MoreNew Homes Solutions Consulting Blog Post: Three Quick Tips Every Onsite Salesperson Can Learn from Osc’s
Being an OSC is not an easy job nor is it a role for everyone. There are many qualities an OSC must have in order to be the best in their position. Some of these qualities need to be present across every role in the Sales department. Check out this video to learn about Leah’s…
Read MoreThe Home Builder Digital Marketing Podcast 04: Importance of Online Sales Counselors
The Online Sales Counselor role is one of the most diversified positions in the building industry. Not only does the OSC act as the face of the company, they are the liaison between the builder, the sales team and the homebuyer. To learn more about the OSC and it’s importance in the building industry, check…
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