New Home Sales
How Dog Rescue Keeps Me Sharp for Online Sales Training
I have worked in the world of online sales since 2007. After a year of working on a new home site as a site assistant, I began working in the office for a new home builder, as their Online Sales Counselor (OSC). It was a relatively new role at the time, and I invented it from the ground up, showing successful metrics out of the gate. For 7 years I worked as an OSC before…
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Building the Bridge Between Online Sales and Marketing
While your online sales counselor should not be the same person in charge of your marketing, there are many reasons why these two departments within a new home builder’s office should collaborate. It may seem fairly obvious that the marketing department’s job is to create awareness, drive traffic to the website, and generate leads. Just as important, the online sales counselor’s position is there to field these leads, build rapport, and set appointments that assist…
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What is Your New Home Sales Strategy for 2019?
As the real estate market cools, interest prices on the rise, and competition becomes more stiff there are several things that new home builders will need to do to stay on top of their game. One of the most important elements will be implementing or fine tuning their online sales programs. Having a dedicated Online Sales Counselor, who is there on the front lines, answering phones and emails quickly is the key to beginning successful…
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20 Blind Men, An Elephant, and Your 360 Degree Evaluation
Have you heard that old parable about putting 20 blind people in a room with an elephant? Each person has a different experience with the elephant. The first leans against it feeling a sturdy wall. The second feels the tip of a tusk and believes it to be a spear. The next feels the trunk and thinks he has a snake in his hands. Yet another feels the substantial leg and mistakes it for a…
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Follow Up – How Many Times Should You Contact a Lead
Follow Up. The other day in one of the professional groups I belong to on Facebook I saw someone lamenting the fact that prospects were not returning his emails. He asked, “How long do you follow up before you just feel like you are being a pain?” I was astounded by the answers given by these professional social media people. The answers ranged from “one and done” to “You’ve done your job to follow up…
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Is Your Inbox Getting You Down?
Last week I was on a mission. I wanted to clear my personal inbox of all the useless crap, spam, and subscriptions I get on a daily basis. Do you have this problem where you can walk away from your email for a day or two and when you open it back up your eyes cross with the 272 emails you have in there waiting for you to moderate? I couldn’t look at anything anymore.…
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Balancing Business and Quality of Life: 7 Lessons
This time last year leading up to the holidays I had a client that ran me ragged. Several times I felt like dropping this client, but I didn’t. Now a year later, looking at an unpaid invoice that languishes in my quickbooks I know that the client was actually a lesson in disguise. Seven lessons in fact Lesson #1: Go with Your Gut – Don’t ignore those red flags. They almost never prove themselves to…
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Email Marketing Tips: Don’t Use Email Marketing Badly
I try to keep only relevant email coming into my work inbox. Work is too hectic to be deleting another LivingSocial or west elm blast out of my work email every 5 seconds. (Don’t get me wrong I drool over their deals and furniture all the time when I have a weak moment) My personal email can build up to 300 irrelevant emails over a long weekend and that in itself is a headache weeding…
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The Search For “Affordable” Websites
I see it all the time. The word affordable. People are often looking for services that are “affordable”. That term is so subjective it is hard to pin it down. It’s like nailing jello to the wall or herding cats. What is affordable to one company is not affordable to another. And yet…when you say affordable when you are talking about a website, or a marketing company, or a subcontractor to handle and important aspect…
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Prequalfying Leads and Safety for Real Estate Agents
Recently the tragic kidnapping and murder of Beverly Carter, a prominent real estate agent in Jackson, Tennessee has placed a renewed focus in on job safety for real estate agents. The sad fact is that real estate agents feel they need to be available 24/7 at the drop of a hat to show a home both for the sake of their sellers, and the buyers who call with the desire for instant information on properties.…
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