Guest Blog Post
Company Culture: The Ever-Moving Target
Guest Post by Erica Lockwood Executive Partner & Managing Director Joseph Chris Partners 2021 was weird. Okay, maybe not as bizarre as 2020, but it had its moments, right? The clear and definitive onset of the “Great Resignation” was certainly something to see transpire and will certainly continue to trend in 2022. All told, over 38 million workers quit their jobs during 2021. While incredibly out of the ordinary, I think we can all agree…
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Are You Going to IBS 2022 in Orlando?
Can you believe IBS is around the corner? Are you going to be there? I hope to be able to spend time catching up with all my industry friends and colleagues and as usual this year’s lineup of education is not going to disappoint. It’s not that there’s never enough to do at IBS, it’s that there is SOOOOO much to see and attend. This year will be no different. For any newbies to the show,…
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Did You Miss The Powerhouse Panel on Power Hour?
I had the pleasure of participating in the New Home Sales & Marketing Power Hour: Annual Lasso Round-up Webinar with several amazing industry experts. It was such great energy and advice going into 2022 on how to ramp up your marketing and sales in the new home building industry as well as how to shape your company culture, and be the best you can possibly be. You can’t ask for a better group that included…
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Making Your Online Sales Plan for 2022?
If you are planning for 2022 and would like to get some feedback and ideas did you know I’m here to help? There are options to book some time with me whether you are a past, present, or future client or just want to brainstorm some ideas and get to know each other. I’ve recently made it easier than ever before to grab a quick 15-minute encounter, a 30-minute virtual cup of coffee, a complementary…
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Online Sales Counselor Recognition – National Silver Winners
Being an online sales counselor is hard work. They are the unsung heroes and vital team members in lead development and conversion. And the thing about these unicorns is that one of the things that makes them so successful is that they usually are not one to brag about themselves. While online sales counselors are often the face of the websites, much of what they do happens behind the scenes and they almost always like…
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Thanksgiving Shouldn’t Just be One Day a Year
Every year around Thanksgiving, people begin to do their various exercises in “thanks and giving.” They either start with something they are thankful for at the beginning of the month and do a daily “thanks.” Or they pour their heart out (On social media) the day of Thanksgiving. I believe that it’s important to start every day with intention and being thankful. Putting positive energy out in the world and shining your light on people.…
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What Happens When You Rush the Process?
Sometimes in our need for speed, we lose sight of some of the basics. While it’s true that an OSC’s role has always been about appointment setting and getting people in front of the site agents there are several factors that must be addressed. Appointments Need to be Strong – the whole point of filtering all the digital leads to the OSC is to make sure to find out what people really want. There’s a…
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Frequently Asked Questions About Online Sales Programs
There are many questions I get when we are looking at starting or evaluating an existing program, especially when it comes to hiring an OSC and setting them up for success. Frequently asked questions: Can’t we just move an agent from sales to online sales or hire a seasoned realtor? The answer is sometimes. Not all sales agents, or realtors for that matter, will want to do the ongoing repetitive task handling that is part…
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Blue Gypsy Inc. 11 Years, 11 Months
My LinkedIn says I joined Blue Gypsy Inc. 11 years, 11 months ago. This December Blue Gypsy Inc will turn 12 years old! And just like any tween my business has gone through a variety of transformations over the past 12 years as I’ve found my passion and Blue Gypsy Inc.’s purpose. I remember when I passed a major milestone of having been in the building industry longer than the number of years I traveled.…
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Has Follow Up Improved From Last Year? Our Results Are In…
In the 2nd Annual Homebuyer Mystery Shop Blue Gypsy, Inc. got together with Melinda Brody & Company and Denim Marketing to shop 50 new home builders across the country. We looked at national, regional, and local builders and spent 30 days tracking the follow-up a customer would receive if they submitted an inquiry with their name, phone number, and a question. As usual, we looked at speed of follow-up, frequency, and diversity of touch points.…
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