Lead Management
Lessons from an OSC: 4 Strategies to Build a Successful Coming Soon Community Plan and Create Confident VIPs
Guest Post by Kaylee Daum Senior Online New Home Specialist Epcon Communities It’s 3:52pm on a Tuesday. Your inbox dings and you have a new email from your Marketing team– The VIP campaign to start promoting your next new home community is about to go live. The community signage has been installed on-site, promoted posts on social are ready to go, email blasts to your existing CRM database are about to commence, and 2,700 direct…
Read More
Agent, OSC, and Customer Communication for the Perfect Hand-Off
You know the old saying buyers are liars? Well they aren’t liars, but sometimes they get their information wrong. And at times that can cause strife between OSC’s and Agents. That’s why it’s so important to get the lead hand-off right. Often when we teach the lead hand-off between online and onsite it’s a one-time training and we just figure everyone will remember forever and always. But that’s not the case. The lead hand-off should…
Read More
The Power of Positive Energy and an Abundance Mindset
As we discuss collaboration, positive energy, and having a mindset of abundance – it’s important that we don’t just use these as buzz words but that we actually live in it and cultivate this mindset and energy not just in ourselves but for others. Most people who know me, know I’m a firm believer in energy, and our ability to utilize that energy to achieve our goals and create an abundance mindset. What most people…
Read More
8 Tips to Create a Successful OSC Program
Creating a successful online sales counselor program doesn’t happen over night, and it doesn’t happen by accident. Here are a few details to help you assess or get started thinking about how to start or improve your online sales program. There are so many more details I could share about setting up a successful OSC program, but I’m going to try to give you some of the 8 essential things you should think about when…
Read More
Collaboration in the Building Industry Raises Our Vibration
February is the month of love, and I, like many in the building industry, just got back from a lovefest in the building industry – also known as the International Builders Show (IBS). It was the first time in two years to see friends, colleagues, and clients in person. There was hugging, there was laughter, there were cheers. This year was the first year I’ve gotten to speak on a stage at IBS. And I…
Read More
Blue Gypsy Inc’s Top Pics for IBS 2022 Education
Hey all, lets face it…ALL the education is incredible at IBS. I love listening to other experts in the industry talk about the topics they are passionate about. This is by no means the list for everyone, but as I go and set up my schedule for what I want to attend these are a few standouts I hope to be able to attend. First, it’s important to be mindful of the schedule. There are…
Read More
Don’t Miss Extreme Makeover Sales Edition at IBS in Orlando February 9th
Are you going to IBS? If you are don’t miss this fun fast paced game show style presentation Extreme Makeover Sales Edition: Empowering your OSC to Guide Sales Conversion & Customer Experience. Wednesday February 9th at 9:15am in W-315. With a superstar group of Online Sales Counselor experts in the home building industry you’ll be able to walk away with a better understanding of how to pair your OSC with your marketing strategy to provide…
Read More
Company Culture: The Ever-Moving Target
Guest Post by Erica Lockwood Executive Partner & Managing Director Joseph Chris Partners 2021 was weird. Okay, maybe not as bizarre as 2020, but it had its moments, right? The clear and definitive onset of the “Great Resignation” was certainly something to see transpire and will certainly continue to trend in 2022. All told, over 38 million workers quit their jobs during 2021. While incredibly out of the ordinary, I think we can all agree…
Read More
Are You Going to IBS 2022 in Orlando?
Can you believe IBS is around the corner? Are you going to be there? I hope to be able to spend time catching up with all my industry friends and colleagues and as usual this year’s lineup of education is not going to disappoint. It’s not that there’s never enough to do at IBS, it’s that there is SOOOOO much to see and attend. This year will be no different. For any newbies to the show,…
Read More
Did You Miss The Powerhouse Panel on Power Hour?
I had the pleasure of participating in the New Home Sales & Marketing Power Hour: Annual Lasso Round-up Webinar with several amazing industry experts. It was such great energy and advice going into 2022 on how to ramp up your marketing and sales in the new home building industry as well as how to shape your company culture, and be the best you can possibly be. You can’t ask for a better group that included…
Read More