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Live Training Opportunity for Online Sales Counselors
It’s rare that there are actual opportunities for OSCs to sharpen their skills and be surrounded by a group of their peers. So often OSCs work in a bubble with-in a company, and very few people truly understand what their role is and what they do. This year, Blue Gypsy Inc. is partnering with Blue Tangerine and Outhouse to present an OSC training track at the Home Builder Digital Marketing Summit. We realized that when…
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What Does “When in Doubt Send It Out” Mean?
Yes, we all want to be setting appointments. Especially if your leads have slowed down, but we don’t want to set just any appointment. We want to set strong appointments that will convert, otherwise we aren’t doing what OSCs are supposed to do. You may have heard the term, “When in doubt, send it out.” But what exactly does that mean? It doesn’t mean short-cut your job as an online sales counselor and bypass the…
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Five Things Leadership Should Know About Online Sales
Sometimes the people at the top don’t understand what Online Sales is, what Online Sales Counselors do, and why this role and the program are so important. 1. This is not a “Catch All” position – The online sales program isn’t a place to dump all the odds and ends in the company. An online sales counselor is not a closing coordinator, they are not the social media manager, they are not the graphic designer,…
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Don’t Sacrifice Website Usability for Design
Websites are the online sales models for the new home building industry. You’ve probably heard that before. Just like models are constantly changing as we build new and better homes, close out communities, and start new models – your website too needs to grow and change, but one thing needs to remain the same. It needs to address the needs of your buyers and make the important things easy to find. Sometimes when we do…
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BGI’s OSC University – Live Education and Virtual Support
There aren’t enough educational opportunities out there for Online Sales Counselors to further their career. Many times, OSCs are dependent on their companies to hire trainers and coaches like me to come in and help. (And there aren’t many of us!) Are you an OSC that wants to find your own training, coaching, and mentoring? What if you’ve had a taste of coaching and training and would like to try out other flavors? Wouldn’t it…
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Turnkey Solutions Sound Great… But Are They?
I often hear builders say they want a turnkey solution for online sales. Really, they want turnkey solutions for everything. The truth is, almost anything worth while takes time to learn and master. As most builders like to remind me, they are different from their competitors. While we don’t need to re-invent the wheel every time we start up a new online sales program, there will be nuances that are different and require a more…
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Blue Gypsy Inc Doesn’t do “CRM Implementation,” We Teach “CRM Strategy”
Well, you know that old story, “If you give a man a fish he eats for a day, if you teach a man to fish, he can feed his whole village.” That’s how we feel about CRM implementation. There’s no doubt about it, CRM is complex. And there are SOOOOO many of them out there. They all have different features and ways to get to the same thing. When I think of the builders I…
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13 Years… So Much Has Changed
It’s funny. If you had told me I’d be doing Blue Gypsy Inc. for 13 years, my first response would have been, “I spent 13 years traveling around the world, I can’t imagine spending 13 more owning my own business, and not getting out on any adventures.” Little did I know what an adventure owning my own business would be. From the beginning I knew I was going to be an active participant in the…
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IBS Recap: Teaching, Learning, Winning, Caring, Meeting, and Socializing
This year in Vegas was a little different than any other year I can remember. The longer you attend IBS the more people you know, the more companies you interact with, the more invitations you get to events! Teaching and Learning: On top of two presentations – one on the Building Knowledge Track with my friends and Colleagues Alisa Poncher, Angela McKay, and Cori Masters, and one just me presenting in 55+ Central – I…
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Value vs. Pricing – Consulting and Training is the Same as Selling a House
As a builder, I would never want you to chase your competitor’s pricing to the bottom. As a consultant, strategist, coach, and trainer why would you want me to? Remember the old saying, “You get what you pay for?” That’s true in the training realm as well. No matter how much you think you know about the online sales program, there’s so much you don’t know. I know this because I talk to companies with…
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