Home Buyer
Don’t Say I Don’t Know: An OSC’s Guide to Building Trust – Scenario Two
In part one of Don’t Say, “I don’t know.” We attacked a scenario that’s easy to fall into if you are a brand new OSC, or even when you have been doing this for a while, but there may be things you just don’t know. Saying “I don’t know,” is the quickest way to kill trust with a new home buyer and have them rudely asking for someone who does know. But in scenario two…
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Don’t Say I Don’t Know: An OSC’s Guide to Building Trust – Scenario One
As I got going writing this up, I realized it was waaaaayyyyy too long for a single blog post. So here’s part one of three! As an online sales counselor, whether you are new, or you’ve been doing this a while there are questions you simply can’t answer. Either because you don’t know the answer, the information doesn’t exist, or it’s not your question to answer… I’ll explain these scenarios in a three part series,…
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Guest Post: Not So Random Advice From, Kimberly Mackey, A Top Trainer in the Building Industry
Guest Post by Kimberly Mackey Founder of New Homes Solutions Consulting Co-Host of Sales & Marketing Power Hour National Trainer & Speaker Recently Kimberly Mackey, co-host of the Sales & Marketing Power Hour & National Speaker, posted a thread on her Facebook group asking for “Random Advice” No specific topic, just good advice. To start the ball rolling she gave us a true gem that needs to be heard by leadership, online sales, and sales…
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Understanding Emotions… Not Playing on Emotions
It’s often said the buying a home is an emotional purchase. While of course budget, location, and timeline for needing or wanting to move is important, there is a deeper psychology that comes into play when purchasing a home. At its core, owning a home begins with the foundational levels of Maslow’s hierarchy of needs. This motivational theory in psychology from American psychologist, Abraham Maslow’s 1943 paper, “A theory of Human Motivation,” published in the…
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Marketing and Online Sales Goes Together Like Peanut Butter and Jelly
When you try to think of two things that naturally go together for some reason peanut butter and jelly come to mind. Okay maybe it’s just my mind. Maybe it’s because there was a long streak in 5th grade where all my mom sent to school with me was peanut butter and jelly. Maybe it’s because to this day it’s one of my favorite comfort foods, or maybe it’s because they complement each other so…
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Online Sales Counselors, Sinking Ships, Mindset, Mindshift, Energy, and the Customer Experience
Did that catch your attention? I’m going to tell you a story here. Right now, there is a lot of scarcity mindset going around. I hear OSCs concerned about not getting enough leads, or not setting enough appointments, and for some of them they equate this with not making enough money or even being fearful of losing their jobs. This, in turn stresses them out because they can’t pay their bills, which is understandable, but…
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Guest Post: Code Cracking – Unlocking the Power of Analytics in Interactive Floor Plans
Guest Post by Stuart Platt Managing Partner Outhouse, LLC You implemented Interactive Floor Plans (IFPs) on your website months, if not years ago. Maybe you have seen a report that your IFPs are experiencing a lot of visits which is fantastic; but what else can you find out? You ask yourself, what other information can I gain from Google Analytics and how can I take advantage of this data? Depending on when you read…
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Why Do You Need Executive Coaching with an Online Sales Program?
Whether you are setting up a new online sales program, or working on auditing, improving, or revamping an old OSC program, whoever is going to lead the OSC program or team, needs to be on the same page and understand how to communicate goals to the entire company. I’ve said it before, training an OSC cannot happen in a bubble. The leadership of the company, marketing, and sales teams all need to know what to…
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Random Gypsy Ramblings: How to Keep an Abundant Mindset
Little known fact, one of my first blogs I ever had was called Random Gypsy Ramblings. It told many storied about my travels around the world and my inner thoughts. I long since let go of that blog, and with it a lot of published articles. I think though I need to bring it back to the Blue Gypsy Inc. Blog. Sometimes I think it’s important to know the origin of where people’s ideas come…
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Upcoming Webinar: Motivation in the Market at Denver HBA
I’m excited to be a part of this educational session at the HBA of Metro Denver’s Sales & Marketing Council. It’s free to attend and you’ll gain some motivation and insights from Neneh Biffenger, Builder Business Development at Invalesco Real Estate, Troy Arnold, Branch Manager at Well Fargo Home Mortgage, and Alisa Poncher, President Strategic Business Specialists, and of course me! Join us for this power hour June 12, 2023 at 8:30am MST.
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