New Home Sales
How to Implement and Audit an OSC Program
In the last couple of years there has been an absolute scramble to get online sales counselor programs up and running. Some were done thoughtfully and strategically with proper goals, objectives, and training. Others were thrown together with a ball of twine and some duct tape. Now is the time the true programs will shine,…
Read MoreOSC Tools and Tech For A Changing Market – Here’s the Replay
If you missed the Anewgo webinar hosted by Anya Chrisanthon on jun 14th featuring myself, Heidi Schroeder, from Lasso ECI, and Cory Masters at Beacon Homes you missed a lot of fun and insights, We covered some great tools and tech you may want to be using on your website for customer engagement. These techniques…
Read MoreI Bet You’re Kicking Yourself
As the market cools for some builders across the country, some builders are kicking themselves and upping realtor compensation. I feel like I’m having Deja Vu. I came into the new home sales industry in 2006, just as the last hot market in the early aughts began to cool. When I started to work in…
Read MoreDon’t Kill Your Unicorn
“They Are Cutting My Pay!” The worst text ever to get from a friend who is an online sales counselor. I’ve been there. I know it’s a gut punch. I remember that punch. Back in 2009 when I was an OSC, after two years of fighting the market downturn, my pay got restructured and I…
Read MoreThe Inside Track on the Online Sales Track at the Tropical Sales Retreat
I’m pretty excited to be putting together the curriculum for the Online Sales Track at the Tropical Sales Retreat November 2-4 in Clearwater, Florida. (For more information on the retreat check it out here.) What I love about this program is that there will be something for everyone. Whether you are an OSC, an onsite…
Read MoreWhat Does Auditing Your Online Sales Counselor Program Mean for New Home Builders?
If you’ve had an online sales counselor program for a while, or you are thinking of starting one up, there are several types of audits we recommend you do in order to best assess the success of your program and decide whether or not it’s time to grow an existing program, revamp it, or start…
Read MoreManifesting a Retreat for OSCs at the New Homes Sales + Tropical Retreat
When you look up kindness in the dictionary you may see a picture of Roland Nairnsey of New Homes Sales +. While he’s been in the industry for a long time, and I’d heard his name and wonderful things about him for years. I didn’t meet him until the end of last year. Immediately I…
Read MoreNew Home Marketing: Don’t Race to the Bottom Pricing
Recently as I was speaking with one of my online sales counselors, we were talking about community pricing and marketing. She told me the secret of creating happy buyers… Ask any OSC out there and 99% of the time they will tell you their communities are marketed based on the lowest possible price. What that…
Read MoreAgent, OSC, and Customer Communication for the Perfect Hand-Off
You know the old saying buyers are liars? Well they aren’t liars, but sometimes they get their information wrong. And at times that can cause strife between OSC’s and Agents. That’s why it’s so important to get the lead hand-off right. Often when we teach the lead hand-off between online and onsite it’s a one-time…
Read MoreThe Power of Positive Energy and an Abundance Mindset
As we discuss collaboration, positive energy, and having a mindset of abundance – it’s important that we don’t just use these as buzz words but that we actually live in it and cultivate this mindset and energy not just in ourselves but for others. Most people who know me, know I’m a firm believer in…
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