Home Buyer
Old Style New Home Sales Techniques vs. Selling to the Digital Savvy Homebuyer
Little known fact, I started out in the new home sales world onsite in 2006. One of the first things my company did was put me through a sales training program and in 18 years I’ve seen a variety of sales models used for new home sales, most of which follow the critical path. I’ve seen this path anywhere from 5, 7, or even 10 steps as below. Meet & Greet Discovery Presentation & Overview…
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Enhancing Home Building with AI: 5 Ways OSCs Can Leverage Technology Without Losing the Human Touch
Just because you can’t leave it to AI (artificial intelligence) as we talked about last month, it doesn’t mean you can’t use it at all! The home building industry is experiencing a transformative wave with the integration of AI into various facets of operations. One crucial area where AI can make a significant impact is in Online Sales Counselor (OSC) programs. These programs play a vital role in engaging potential buyers and guiding them through…
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Online Sales and Onsite Sales Teams Transform Homebuyer Engagement with Video Emails
In the fast-paced and competitive world of new home construction, establishing a meaningful connection with potential homebuyers is key to success. One of the most innovative and impactful tools in the arsenal of Online Sales Counselors (OSCs) and onsite Sales Agents is the use of video emails. In this blog post, we’ll explore the transformative power of video emails throughout the entire homebuyer journey, from initial engagement to contract signing. Engagement: Breaking Through the Digital…
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The Power of Human Connection: Why You Can’t Just “Leave it to AI”
Let’s face it, complex queries demand human expertise. When it comes to the intricate world of home building, questions are often multifaceted. AI excels at routine tasks but may struggle when faced with nuanced or unique queries. A human touch ensures that your customers receive the comprehensive and tailored responses they need. As we implement all these “cool tools” we need to remember not to lose our empathy and understanding. Home building is a personal…
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Mentoring, Coaching, and Goals for The New Year
You may or may not have noticed that I didn’t create any new blog posts in October or November… for those of you who follow me on LinkedIn or social media, you know I lost one of my greatest mentors at the beginning of October. My father. From an early age, my dad taught me the value of hard work, perseverance, and kindness. He led by example, demonstrating the importance of integrity in everything we…
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Understanding What OSCS Do Daily, Weekly, Monthly
In our blog post, “We Are All on The Same Team,” one of the keys to leading your organization is to understand what an online sales counselor does, not just in general but day-by-day, week-by-week and month-by-month. This means understanding the purpose of their position and what needs to happen as a whole. We have a million posts on here about what an OSC’s purpose is. But as a reminder, they are not an order…
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We Are All on The Same Team
Marketing, sales, and online sales are all on the same team. We need to put that into practice, especially when it’s easy to slip into a scarcity mindset. Recently I heard two different stories that inspired this blog post. One was of someone at leadership level disparaging OSCs and what they do…because numbers are down. The other was of salespeople disparaging OSCs and what they are doing…because numbers are down! In the first case, I…
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OSCs Are Driven When You Give Them the Right Car
An OSC is going to be just as driven as a sales agent to create sales for the company as long as you give them the right vehicle to do so. That vehicle means having the right: Company Support Pay Structure Tools Training Company Support – The gas that fuels the car Energy is everything. The tone set by the leadership of the company can make or break a program. This role needs to have…
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Guest Post: Customer Experience in the Fast Lane: A Key to Closing Home Sales
Guest Post by Greg Bray President of Blue Tangerine Founder & Home Builder Digital Marketing Podcast Founder of the Home Builder Digital Marketing Summit October 18-19, 2023 in Denver Pioneering home builders have started to embrace the reality of selling homes completely online. However, buying a home online does not mean the process will be completely self-service. A new home is often the largest purchase someone will ever make, buyers will have questions along the…
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Don’t Say I Don’t Know: An OSC’s Guide to Building Trust – Scenario Three
The past couple of posts have explored how to build trust and not use the words, “I don’t know.” It’s not that we are trying to be dishonest when we don’t know the answer check out Scenario One for situations where we just may not know the information because we are new, or we haven’t committed something we SHOULD know to memory. Or that we are trying to be deceptive when we haven’t been given…
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