New Home Sales
The Results Are In! Is Follow Up Your Weakest Link?
Blue Gypsy Inc. Partnered with Melinda Brody & Company and Denim marketing to shop 50 new home builders across the country. We spent 30 days tracking the follow up processes and examined speed, frequency of messaging and diversity of touch points. The results will shock you. Or maybe not. In our mystery shop we…
Read More2020 Vision: It’s a Game Changer – Webinar September 11
Is your follow up your weakest link? I’m a guest this week on the 2020 Vision: It’s a Game Changer series – by Kimberly Mackey Founder and consultant at New Homes Solutions Consulting and Carol Morgan Founder of Denim Marketing. Myself, and Ben Marks – President of Melinda Brody & Company – in conjunction with…
Read MoreQuick Tip Tuesday Video – How To Optimize Live Chat
Today’s Quick Tip for Online Sales Programs in the Building Industry is about Live Chat. If you are going to have your OSC utilize Live Chat you need to make sure these 3 things are happening. I’ve always been on the fence about live chat because all too often I’ve seen this become a band-aid…
Read MoreDon’t Burn Out Your Online Sales Counselor
Look, I’ve been doing this since 2007. Back when I began as an OSC we did not have the same kind of marketing and lead generation as we do now. I worked for a builder that sold about 350 or more homes per year, and back then we said if an OSC was doing 20-25%…
Read MoreWhat’s Happening: Events in September
September is always a busy time of the year! But lots of conferences, summits, webinars and podcasts have recently been released or are coming soon in the month of September, which is always great for learning and industry education. I’m lucky enough to participate in some of them! Now through the end of the year, …
Read MoreCRM – Should it Integrate with Your New Home Builder Software?
So, I get this question a lot! Or I get this statement… “We don’t want to change CRM’s because it integrates with our contract writing, purchasing, building etc… software we already have.” Here’s the thing. Some of the companies tack on an inferior Customer Relationship Management tool, (CRM) so that you will utilize their entire…
Read MoreHow Do You Set Up a Professional Online Sales Program?
For smaller builders adding a new person to their team is a big step. So it’s important to start it out on the right foot. A professionally and properly implemented OSC program will convert digital traffic into appointments for onsite agents but it’s more than just a call center. The key factors in setting up…
Read MoreBuyers Expectations Moving Forward – Choose Your Own Adventure
In episode 6 of our webinar I talked about Buyer’s Expectations moving forward. If you are more of a reader vs. a webinar listener this is the gist of what I talked about. I think that some things are going to be permanent changes in the way a buyer shops for a new home. It’s…
Read MoreWEBINAR Part 6: Selling in a Time of Uncertainty: Pave The Road to Recovery
Register Here! Free Webinar: Selling in a Time of Uncertainty Friday April 24, 1pm ET (11am MT) Six weeks ago, we started on this path of discovery with our friends, colleagues, clients, and industry professionals to lend ideas and insights and provide a forum for feedback for builders of all sizes across the country during…
Read MoreWebinars: Selling in a Time Of Uncertainty – Part 5: Energy, Optimism, and Action
We are continuing our FREE webinar series “Selling in a Time of Uncertainty.” In Part 5 myself, Carol Morgan Founder of Denim Marketing, and Kimberly Mackey Founder of New Homes Solutions will talk about Energy, Optimism, and Action. Register Here. Panelists: Carol Morgan, Founder, and President of Denim Marketing Leah Kaiz Fellows, Founder and Online…
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