New Home Sales
Making Your Online Sales Plan for 2022?
If you are planning for 2022 and would like to get some feedback and ideas did you know I’m here to help? There are options to book some time with me whether you are a past, present, or future client or just want to brainstorm some ideas and get to know each other. I’ve recently made it easier than ever before to grab a quick 15-minute encounter, a 30-minute virtual cup of coffee, a complementary…
Read More
Online Sales Counselor Recognition – National Silver Winners
Being an online sales counselor is hard work. They are the unsung heroes and vital team members in lead development and conversion. And the thing about these unicorns is that one of the things that makes them so successful is that they usually are not one to brag about themselves. While online sales counselors are often the face of the websites, much of what they do happens behind the scenes and they almost always like…
Read More
Thanksgiving Shouldn’t Just be One Day a Year
Every year around Thanksgiving, people begin to do their various exercises in “thanks and giving.” They either start with something they are thankful for at the beginning of the month and do a daily “thanks.” Or they pour their heart out (On social media) the day of Thanksgiving. I believe that it’s important to start every day with intention and being thankful. Putting positive energy out in the world and shining your light on people.…
Read More
What Happens When You Rush the Process?
Sometimes in our need for speed, we lose sight of some of the basics. While it’s true that an OSC’s role has always been about appointment setting and getting people in front of the site agents there are several factors that must be addressed. Appointments Need to be Strong – the whole point of filtering all the digital leads to the OSC is to make sure to find out what people really want. There’s a…
Read More
Frequently Asked Questions About Online Sales Programs
There are many questions I get when we are looking at starting or evaluating an existing program, especially when it comes to hiring an OSC and setting them up for success. Frequently asked questions: Can’t we just move an agent from sales to online sales or hire a seasoned realtor? The answer is sometimes. Not all sales agents, or realtors for that matter, will want to do the ongoing repetitive task handling that is part…
Read More
Blue Gypsy Inc. 11 Years, 11 Months
My LinkedIn says I joined Blue Gypsy Inc. 11 years, 11 months ago. This December Blue Gypsy Inc will turn 12 years old! And just like any tween my business has gone through a variety of transformations over the past 12 years as I’ve found my passion and Blue Gypsy Inc.’s purpose. I remember when I passed a major milestone of having been in the building industry longer than the number of years I traveled.…
Read More
Has Follow Up Improved From Last Year? Our Results Are In…
In the 2nd Annual Homebuyer Mystery Shop Blue Gypsy, Inc. got together with Melinda Brody & Company and Denim Marketing to shop 50 new home builders across the country. We looked at national, regional, and local builders and spent 30 days tracking the follow-up a customer would receive if they submitted an inquiry with their name, phone number, and a question. As usual, we looked at speed of follow-up, frequency, and diversity of touch points.…
Read More
It’s Almost Halloween…
It’s almost Halloween and sometimes OSCs have some spooktacular stories to tell. Maybe you can sell a house just because they see the ghost of a past loved one… When a potential client reaches out to inform you that her deceased mother can be seen as a ghost in one of your new construction homes, it becomes apparent that the role of an OSC is not only to sell appointments, but to guide people to…
Read More
Transformation: Don’t Miss the Women in Residential Construction Virtual Event
I’m excited to participate as a roundtable speaker in this year’s Women in Residential Construction’s live online event. The 2-day conference will take place on October 27-29th. This marks the 7th annual event for the organization. I’ve had the good fortune to attend this event in person and virtually over the past couple of years and it never disappoints. It’s always packed with inspirational speakers, idea generation, and sisterhood. The online version is a way…
Read More
Hiring a Unicorn – Lasso Webinar
I had the privilege of giving a talk to the Lasso community recently on what it takes to embark on “Hiring a Unicorn.” According to the Oxford Languages definition, a unicorn is “something that is highly desirable but difficult to find or obtain.” While unicorns are simply fictional, in the world of new home construction, finding that unicorn takes on a whole new meaning. The role of an Online Sales Counselor (OSC) is truly one…
Read More