Online Sales Counselor Training
Sharpen Your Skills and Stay on Top of Changes in the Market
As the market normalizes and it takes more effort to make a sale, it’s more important than ever before to be on top of your game. For OSCs this means working on your phone skills, your follow-up skills, your database prospecting, your metrics, and your overall re-commitment to the duties of an OSC. What are…
Read MoreHow to Implement and Audit an OSC Program
In the last couple of years there has been an absolute scramble to get online sales counselor programs up and running. Some were done thoughtfully and strategically with proper goals, objectives, and training. Others were thrown together with a ball of twine and some duct tape. Now is the time the true programs will shine,…
Read MoreChat Girl: Ms. Marvel or The Marvelous Mrs. Maisel
Did I catch your attention? Are you wondering more about my TV watching and how this could possibly relate to Online Sales? Today I got a call from Chat Girl, and it was eye-opening and reinforcing why online sales training is so important and why you can’t just slap a Band-Aid on it. Some builders…
Read MoreOSC Tools and Tech For A Changing Market – Here’s the Replay
If you missed the Anewgo webinar hosted by Anya Chrisanthon on jun 14th featuring myself, Heidi Schroeder, from Lasso ECI, and Cory Masters at Beacon Homes you missed a lot of fun and insights, We covered some great tools and tech you may want to be using on your website for customer engagement. These techniques…
Read MoreI Bet You’re Kicking Yourself
As the market cools for some builders across the country, some builders are kicking themselves and upping realtor compensation. I feel like I’m having Deja Vu. I came into the new home sales industry in 2006, just as the last hot market in the early aughts began to cool. When I started to work in…
Read MoreDon’t Kill Your Unicorn
“They Are Cutting My Pay!” The worst text ever to get from a friend who is an online sales counselor. I’ve been there. I know it’s a gut punch. I remember that punch. Back in 2009 when I was an OSC, after two years of fighting the market downturn, my pay got restructured and I…
Read MoreNew Home Marketing: Don’t Race to the Bottom Pricing
Recently as I was speaking with one of my online sales counselors, we were talking about community pricing and marketing. She told me the secret of creating happy buyers… Ask any OSC out there and 99% of the time they will tell you their communities are marketed based on the lowest possible price. What that…
Read MoreAgent, OSC, and Customer Communication for the Perfect Hand-Off
You know the old saying buyers are liars? Well they aren’t liars, but sometimes they get their information wrong. And at times that can cause strife between OSC’s and Agents. That’s why it’s so important to get the lead hand-off right. Often when we teach the lead hand-off between online and onsite it’s a one-time…
Read More8 Tips to Create a Successful OSC Program
Creating a successful online sales counselor program doesn’t happen over night, and it doesn’t happen by accident. Here are a few details to help you assess or get started thinking about how to start or improve your online sales program. There are so many more details I could share about setting up a successful OSC…
Read MoreCollaboration in the Building Industry Raises Our Vibration
February is the month of love, and I, like many in the building industry, just got back from a lovefest in the building industry – also known as the International Builders Show (IBS). It was the first time in two years to see friends, colleagues, and clients in person. There was hugging, there was laughter,…
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