A Love Affair with CRM: An OSC’s Real World Ups and Downs with 3 Different Programs

In honor of Valentine’s Day, we give you a brief love affair with Customer Relationship Management tools (CRMs) and how one OSC describes her relationship with them. We will remove names to protect the innocent and the guilty – both the OSC’s name, and the CRMs. But let’s just call this a cautionary tale.  …

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Engaging Questions that Make Your Job Easier

There are many facets to the role of an online sales counselor.  OSC’s are the face of the company and are positioned to be that “guide” throughout the online sales process. The goal is to build trust, provide information and open up rapport with everyone who reaches out and shows interest. One aspect of that…

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Upcoming Events and Speaking Engagements for Blue Gypsy Inc.

Events and speaking engagement for Blue Gypsy inc.

The Month of February is packed full of events! Leah Fellows, the owner and online sales counselor trainer at Blue Gypsy Inc. will be speaking at several virtual events across the country. IBSx February 9-12 – Make sure to get your all access pass! With 100+ education sessions across 9 industry tracks there will be…

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Have Online Sales Systems In Place BEFORE The Home Building Market Changes

Be Ready for Change before It happens

Systems need to be in place if you want to grow and maintain during the highs and lows of the new home building market.  People will always be buying real estate, it’s just their methods and what’s important to our buyers changes as the market fluctuates.  This is the toughest point to get across in…

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Help!! My OSC is Making Too Much Money!

As a new home builder did you really just tell me that? Did you really just say that? The worst thing you can do in this current climate is to throttle your OSC income or change the way they are compensated because you feel like they are, “Making too much money.” Don’t kill your unicorn.…

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2021 Thoughts and Holiday Wishes from Blue Gypsy Inc.

I’m not going to weigh you down with a ton of goal setting rules and regulations. Just a few quick thoughts before we slide into the next year.  While 2020 has had it’s ups and downs for many, for the most part the building world has been fast and furious. Record breaking sales have happened…

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Quick Tip Tuesday: Possession vs. Ownership

    This may be controversial in some circles but I feel this is a really important part of online lead management. If you are familiar at all with the online sales program — and lets face it, if you weren’t you wouldn’t be here — then you know that an online sales counselors job…

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Quick Tip Tuesday Video for Online Sales Programs – Understanding Metrics

In our last blog post we talked about metrics for online sales counselor programs, but it’s really important to understand that in the age of COVID things have changed, and it’s important to adjust expectations in order to maximize ROI on online leads. Right now more “walk-in” traffic is coming through the Online Sales Counselors…

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Metrics Aren’t Everything…WHAT?

Metrics aren't everything

There, I said it. Metrics are not everything when it comes to a well-oiled Online Sales Counselor program. Especially in the Age of COVID.  I just blew the minds of many people including all my perfectionist OSC’s. You know how I know this? I’m nominating several of my past OSC’s I’ve trained for National Awards…

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Online Sales Counselors Need to be The CRM Expert for New Home Builders

I am a coach, a mentor, a trainer, a consultant. I am not technical support or here to set up your Customer Relationship Management tool (CRM.) Why? Because the only way to become an expert in your CRM is to dive in, learn it, break it, fix it, and as Nike used to say, Just…

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