Not all business coaches, consultants or social media “experts” are created equally. Much like a personal trainer focuses on the individual, so too do you need to find a business specialist that focuses on your business as if there is no other business out there just like yours.

Recently I started to go back to the gym to take classes with a trainer verses DVD’s at home. I just wasn’t meeting my goals and it was too easy for me to back out on the workout.

As someone who works from home, it would be easy to take just any class, with any instructor, but one of the reasons I joined this gym was because of the great things I’d heard about Erin Reilly. She’s a very motivational personal trainer who owns her own company called GYMRAZZ Inc. and teaches 5 days a week at Golds Gym.

I don’t know about you, but my experience with most gym exercise classes I’ve attended is that the instructors are upbeat perky women with dancey music saying lots of “Great job’s” “Your getting it’s” “And 4 more’s” By the end of the class, they didn’t pay much attention to the differences between the people in their class because they are there to do the moves. They give an over all workout for all levels so it’s not too hard, and it’s not too easy, it’s a middle of the road solution for getting people moving for an hour. That should be good enough right? Wrong.

The class I take is at 5:15 am. A Class not many instructors really want to take on. Yet Erin drives about 20 miles from the GYMRAZZ Studio 5 days a week on I95 (never pretty any time of the day) To teach.

There are no “Awesome’s” or “4 more’s” heard in this class. The first thing you notice when you enter this class is she asks you your name….and she uses it. The second thing you notice is that there’s no fluffy morning wake-up music. You quickly learn that if you are wearing pink, you are in trouble. And it’s very common to hear, “Twenty push-ups for crying.” “Twenty push-ups for talking.” What, your complaining to me? Add 10 more!” The other thing you get if you stay more than one or two classes and express a desire to be healthier is her book.

She gives you a book that not only gives you healthy eating tips but allows you to log all the food that you eat (which she looks at every morning and helps you adjust how you are eating) The other thing is that the book tells you about her journey, who she is and why she cares. These are things that sets an instructor apart from the rest. She is an individual and she understands each individual’s journey is different.

I tried taking the same class from other instructors. For the most part the movements are the same, I’m doing the same kind of exercise, for the same duration but there is definitely something missing. I don’t walk out of the class as energized and ready for my day…somehow I don’t feel as prepared. And I certainly don’t feel like somebody gave a damn whether I showed up or not.

Just as the instructors were teaching essentially the same moves, there is a huge difference in the impact it had on me and my desire to continue. This can be compared to choosing the right business consultant as well. There are a lot of people out there teaching the same stuff, telling you the same things, and regurgitating most of it right off the internet in the guise of helping your business.

Many newbie consultants, business coaches, and social media experts seem to be doing the same thing. They take the formula and apply it across the board. They don’t know the “names” so to speak and they think that as long as they go through the same motions, each business owner will have a positive experience.

It’s not that easy. It takes digging deep into each company and finding out what makes them tick in order to fix their particular pain. You can’t just say, get on facebook, twitter, linkedIn and start a YouTube channel. What works for one person in their daily workout and eating is different then the next person and so too are marketing solutions for businesses.

I’m not a marketer though I know a few things from life and work experience. But I do know that you can’t solve every problem with the same solution. It takes a unique teacher or consultant to make a difference in your business and in you.

7 Comments

  1. Valerie on July 15, 2010 at 1:30 PM

    Bootcamp! Actually, it's probably what I need, too. It's all in the coaching, isn't it?



  2. Debbie on July 15, 2010 at 1:45 PM

    Leah –

    I couldn't agree more. Having benefitted from Erin Reilly's unique ability to motivate people, there is no question she has talent above and beyond most other personal trainers and group fitness instructors. Anyone who can regularly get 35-45 students in a studio in the wee hours of the morning is doing something really right. In my book Erin Reilly is the Best of the Best and her results speak volumns!

    In addition,as you mentioned,it is so worth a prospective clients time to check out any professional to find one that doesn't just spout the industry line, but learns to read and grow with their particular industry. You and Erin provide a great service to your clients, because you are both outside the lines kind of professionals and it makes a big difference to the results you acheive. Keep up the good work.

    Debbie Eversole, Realtor



  3. Leah Kaiz on July 15, 2010 at 3:41 PM

    Thanks Debbie, and thanks for letting me know comments were not working on my blog! And Valerie you Rock lady! If you were not 3 hour away I'd say come on up! Erin does a bootcamp every Saturday!



  4. Pete C on July 15, 2010 at 4:25 PM

    Erin leads by example and makes your work hard! There is no better work out at and that is why we all show up at 5:15!



  5. Anonymous on July 16, 2010 at 7:30 AM

    If you're looking for excellence in a trainer, then Erin is the one for you! She knows her material and has a way of making everyone in the class work up to their potential. You'll work hard, but see results and enjoy the sense of family Erin creates in her classes. Kathy L



  6. Skin Care on July 26, 2010 at 11:54 PM

    I worked out regularly for 1 year and 4 months. I lost 4 lbs. FOUR! And I lost them in the first month, and I'm pretty sure I gained them back. I started working out with Erin Reilly and I lost 13 lbs. and 10.5 inches in 10 WEEKS! She has a way of connecting with you and making you WANT IT and making you WORK for it, harder than you ever thought you could, and harder than you ever have before, and then you end up thanking her, for all your sweat and hard work and eventually, your success. GymratZZ is a family and Nation that Erin created, where we all work together to help each other reach our goals. Once you're in, you're in for GOOD! I am so blessed to be a part of this family! I never want out. Karin Lynch



  7. Julie on July 28, 2010 at 8:28 AM

    Erin Reilly is a highly motivated trainer that has the ability to personally touch every person within her reach and help you become the person you really want to be regardless of your fitness level or age. She is gifted and impressive.