Scraping emails off facebook, linkedin, or business cards for your newsletter is not cool. This is why email marketing gets a bad name.

First off the key to correct and effective email marketing is to have a permission based list.

Translation: a list of people who want to get your emails.

Just because someone hands you a business card at a networking event or accepts your friendship on a social network does not mean that you can troll through their personal data and add them to your newsletter.

Huge companies like Constant Contact will shut you down if you get too many spam reports, and people who haven’t given you permission in the first place are very likely to report you as spam. Besides, uploading a ton of emails that you haven’t earned through generating interest in your product or service defeats the purpose of email marketing.

It’s not how many random people you have in your database that counts, it’s how many actively engaged people you have in your database that matters.

In fact it’s not a bad idea to take the pulse of your database every so often with surveys to see how engaged your audience is with your content. Emails letting them know, “It’s okay to unsubscribe….really.” Are a great way to see who will take you up on it. What? You are afraid of losing the sheer numbers you have in your database? Don’t be. The more targeted your database, the more targeted your message.

Email marketing is still one of the best ways to get yourself in front of your client base, people who request information are interested. Now figure out how to engage them. Use social media to engage the people in your circle who haven’t added themselves to your mailing list. If they become interested enough or have a need for your services and information….they will ask to be added.

4 Comments

  1. Stephanie on March 1, 2011 at 5:55 PM

    I am thinking of doing some internet marketing ourselves, what do you think of using a website and newsletter like this
    http://marketing-mistress.com/JoinMyNewsletter.html



  2. Leah Kaiz on March 1, 2011 at 7:51 PM

    I'm sure you already have been doing internet marketing. Looks like you put some knowledge behind that landing page.



  3. Damienss on March 1, 2011 at 9:26 PM

    Despite the fact that I'm a social media nerd and anti-email, I wont let my personal bias affect the fact that I still think that email is a waste of time. LOL seriously though, one of my favorites is people who think that you giving them your business card is an invitation to add you to their newsletter. I think 90% of the email blasts I get are from that alone. Lame. Jussayin.



  4. Leah Kaiz on March 1, 2011 at 9:30 PM

    That's what I'm saying. It's completely an abuse of the system to use those emails on business cards.