A Thanksgiving Message from Blue Gypsy Inc.: Embracing Abundance, Gratitude, and Connection
Thanksgiving is just a couple of days away. It’s a good time to remember the importance of gratitude—not just for the food and fun… and hopefully days off, but for the people who make our journey meaningful. At Blue Gypsy Inc., Thanksgiving is a time to reflect on the abundance in our lives: the opportunities…
Read MoreWhy Company Culture Matters in the Home Building Industry: Creating Positive Energy in Uncertain Times
Lately, my phone has been ringing a lot more than usual. Messages, calls, and even LinkedIn pings from Online Sales Counselors (OSCs) some I’ve worked with in the past —and even more I’ve never met—are coming in. The topic? New opportunities. Many are reaching out because they’re feeling stuck, undervalued, or frustrated within their current…
Read MoreTwo Common Mistakes in Setting Up Effective OSC Programs – And How to Avoid Them
In today’s competitive home building market, setting up an Online Sales Counselor (OSC) program that truly drives results is essential. However, time and time again, I see companies making key mistakes that limit their OSCs’ ability to build rapport with potential buyers and, ultimately, secure stronger appointments that will convert to sales. These errors often…
Read MoreMeeting Buyers Where They Are: The OSC’s Key to Connection
In today’s world, where we’re all bombarded with information from every direction, it’s more important than ever for Online Sales Counselors (OSCs) to be adaptable, quick, and personal when reaching out to prospective buyers. This means we need to get creative and offer diverse ways to connect that cater to the buyer’s preferences—whether that’s…
Read MoreThe Right Way to Handle Online Sales Leads: A Tale of Two Companies
I recently heard about a company whose Online Sales Counselors (OSCs) were instructed to stop following up with leads after just 15 days of no response. That’s right, if a lead didn’t respond within two weeks, it was essentially treated as dead, or it was moved over to a broad marketing drip with no further…
Read MoreConferences: Turning Great Ideas into Action
Hey everyone, it’s Leah here from Blue Gypsy Inc.! I wanted to take a moment to talk about something that’s been on my mind since I got back from the Women in Residential and Commercial Construction conference in Arizona. I had the honor of leading a roundtable on Creating the Ultimate Customer Experience, and let…
Read MoreThe Power of Cross Training: Harmonizing Online and Onsite Sales for a Seamless Customer Experience
In the fast-paced world of home sales, the harmony between online and onsite sales can be likened to a well-tuned orchestra. When each section knows its part and plays in sync, the result is a beautiful symphony that resonates with potential buyers. Cross-training between online sales, and onsite sales ensures that everyone is singing from…
Read MoreUnderstanding Lead Traffic and Conversion: A Guide for OSCs, Marketing, and Leadership Collaboration
In the competitive world of new home sales, Online Sales Consultants (OSCs) play a pivotal role in converting website visitors into buyers. Understanding lead traffic and conversion rates is crucial for OSCs to optimize their efforts and collaborate effectively with the marketing team. By tracking key conversion points and analyzing lead behavior, OSCs can provide…
Read MoreMarketing in the Home Building Industry: Crafting Strategies for Effective Lead Generation
In the home building industry, marketing is more than just creating pretty brochures and planning events. It’s about developing a robust strategy to generate traffic to your website and convert visitors into viable leads. Effective marketing involves a blend of creativity, technology, and strategic thinking, all aimed at engaging potential buyers and guiding them through…
Read MoreGetting Outside the Box and Hiring an OSC
I love it when a client says, “Honestly I would have passed over those two candidates’ resumes.” And then they see how strong they’d be for the OSC role when I vet them, and then we interview them together. This makes me happy. I’m genuinely happy when I can help a client cut through the…
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