Quick Tip Tuesday: Hiring Your OSC Locally
This tip goes well with the upcoming Lasso Webinar – Hiring a Unicorn. I know there are some people in the industry that believe an OSC can work from anywhere. And while I do think that it’s true an OSC doesn’t need to be working in the office from 9-5 Monday – Friday, I do…
Read MoreJoin Us September 14th for Head to Head on Abundance
I am lucky enough to have built relationships and genuine friendships with people in the building industry who have similar values as I do. Long ago my father – an amazing business mentor and coach – taught me that in order to truly be finding your passion within your work you need to have shared…
Read MoreUpcoming Lasso Webinar September 22nd – Hiring A Unicorn
While my last post about the conference let you in on a little bit about me and live speaking in front of an audience, I’m pretty excited about the upcoming webinar with Lasso where I get to talk about hiring OSCs and what to look for in that unicorn. I really do believe that making…
Read MoreA Few Personal Ah-has and Insight From The Epcon National Conference
It’s 7am in Columbus Ohio on day 3 of the Epcon National Conference, and I have my 2nd presentation of the week in a couple of hours. I should be reviewing material, and then I think… but this is stuff I talk about all the time for the past 15 years. The details change as…
Read MoreIf 100% of My Sales Come Through Online Sales Counselors. Should I Restructure OSC Pay?
Noooooo! Not unless you are going to pay them MORE! I keep seeing this over the past year, as more and more traffic for new home builders comes to your online sales counselors. More leads are being set into appointment because there is less walk-in traffic. Some builders are having “heartburn” over how much they…
Read MoreHow to Grow Your Online Sales Department
By now, and if you’ve read my last two posts – Don’t Break The Process and Can’t an Online Sales Counselor Just Take the Lead Through Sale? NO! – then you may be starting to consider growing your online sales department. Before a little thing called COVID, most walk in traffic really was digital…
Read MoreCan’t an Online Sales Counselor Just Take The Lead Through Sale? NO!
I saw this question recently asked in a forum. This goes right along with “Don’t Break The Process.“ You don’t want to take leads generated by marketing (The seed) and hand them off directly to the agents before they go through lead development for reasons discussed previously in Don’t Break The Process. Likewise, if your…
Read MoreDon’t Break The Process!
There’s been a marked slow down of walk-in traffic to models all across the country. With agents twiddling their thumbs in sales offices it may be tempting to ask the question why don’t we send the digital leads to them and eliminate the “middle man” The OSC? That would be a big mistake. Lead development…
Read MoreQuick Tip Tuesday: Don’t Forget About Proper Lead Nurturing
If we don’t do our lead nurturing correctly now, we will be regretting it later. While in the ever changing landscape of online sales, so much more has been thrown on the plate of an OSC, it’s important that we don’t forget the basics. The reasons why this position exists in the first place. To…
Read MoreHiring the Right OSC Requires A Social Media Check
In today’s digital world, it’s important to be careful about what you put out in the world, especially publicly. Time and again we see people removed from their jobs because they’ve expressed a stance that their companies cannot abide by, nor do they want to be held accountable for in society. As online sales counselors…
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