Guest Post: Capturing and Nurturing Leads in a Hot Market
Guest Blog Post by Lasso CRM With most builders experiencing a banner year, how you keep track of your leads is more important now than ever before. I don’t know if you can ever have too many leads, but if you’re not properly capturing and nurturing them, this is a problem. When times are…
Read MoreQuick Tip Tuesday: One Size Doesn’t Fit All in Online Sales Counselors Programs and Training
It’s important to understand that a one-size-fits-all approach for online sales counselor programs is not beneficial to new home builders across the industry. First it’s important to see that training doesn’t happen in a bubble. There is an entire program set up required in order to create a successful online sales program. Sometimes we think…
Read MoreI’m Not Just an Online Sales Counselor Trainer, I’m an OSC Advocate
Look. This post COVID climate is crazy. First it was crazy when everything went online and builders FINALLY started to embrace the role of the OSC, and those that had them thanked their lucky stars that they were able to pivot quickly. And now it’s crazy with the rising cost of materials, interest lists 100’s…
Read MoreHiring is a Value Driven Proposition: Adding New Online Sales Programs or Revamping Old Ones
Lately, as I have been helping builders hire online sales counselors – either growing their teams, starting new ones, or revamping old programs – we are not only matching the right skill sets that are needed to become an OSC (Hint, it’s not the same as your site sales people.) We also are making sure…
Read MoreChange Isn’t Easy – But It’s An Important Part of Growth
Recently, I’ve undertaken a huge task. I’ve been updating all of my training materials and my online sales counselor training program. From the way it flows, to the way it’s presented – it’s undergone a complete refresh. But most importantly the content is the most up to date and progressive online sales training program I…
Read MoreQuick Tip Tuesday: Gratitude and Celebration
It’s been a difficult month over here at Blue Gypsy Inc. at least for me personally. In the month of March I lost two family members near and dear to me. first my most favorite cat and easy companion, Squirrel. (Yes we had a cat named Squirrel.) And then shortly on the heals, my mother…
Read MorePerformance Vs. Stress: How to Create Peak Performing Online Sales Programs
I was talking with my father the other day and Performance vs. Stress is one of the topics he discusses with his mentees. My father has spent several decades mentoring CEOs of companies and provides great insights to help them improve their company culture and grow their businesses. So, it’s great that I have this…
Read MoreOnline Sales Counselor Training Isn’t About the Hours or Canned Packages
I get asked all the time by builders if I have an hourly rate or an hourly package they can purchase. I also have builders that ask me if I have a recorded set of lessons. The thing is I can’t track hours, and I can’t feel good about putting together pre-canned “education.” If someone…
Read MoreNo One is Dying: Ways to Manage Your Time as an OSC
With the onset of COVID and the current climate in the building industry, having time as an OSC is nonexistent. Homebuyers are forced to begin their search online whether they like it or not. Even prior to the pandemic, the internet has become the top source when searching for a new home. With the amount…
Read MoreA Love Affair with CRM: An OSC’s Real World Ups and Downs with 3 Different Programs
In honor of Valentine’s Day, we give you a brief love affair with Customer Relationship Management tools (CRMs) and how one OSC describes her relationship with them. We will remove names to protect the innocent and the guilty – both the OSC’s name, and the CRMs. But let’s just call this a cautionary tale. …
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