With Quality, You Only Cry Once
“With Quality, You Only Cry Once.” I think this was once a message in a fortune cookie, but it was one of my dad’s favorite sayings when he talked about the cost of services and programs. Never, in a million years, did I think I’d follow in my father’s footsteps. He was a nuclear physicist,…
Read MoreAddressing Under Performance in OSC Programs
In our most recent Annual Homebuyer Mystery Shop Report it was disheartening to see that 4 OSCs never followed up. This points to significant issues within some OSC programs. While there are builders out there that know they need Online Sales Counselors they don’t always know how to set the program up successful, manage it…
Read MoreIn-House Online Sales Counselors — The Key to Deep Customer Connections and Sustainable Growth
The Hidden Value of In-House Online Sales Counselors In the home building industry, the significance of having a strong online presence is undisputed. The role of the Online Sales Counselor (OSC) is critical in this digital-first approach, acting as the frontline of your brand’s online interaction with potential homebuyers. While some might consider outsourcing their…
Read MoreSpring into Success: A Comprehensive Guide to Improving Profitability in Online Sales Programs for New Home Builders – Part 2
In Part 1 of our blog, we focused on the digital components needed to have an effective and profitable online sales program. While digital tools optimize efficiency and scalability in online sales programs, it’s the human touch that adds empathy, understanding, and adaptability to the process. By leveraging both digital capabilities and human expertise, new…
Read MoreEnhancing Builder Efficiency Through Effective Online Sales Counselors
4th Annual Online Homebuyer Mystery Shop Report In the ever-changing arena of new home building, the role of Online Sales Counselors (OSCs) has proven indispensable. The 4th Annual Online Homebuyer Mystery Shop Report, a collaborative effort between Melinda Brody & Company, Denim Marketing, and Blue Gypsy Inc., sheds light on this crucial role. This annual…
Read MoreThe Three C’s of OSCs in The Building Industry
OSCs In the new home building industry are called by a variety of titles. They are Online Sales Counselors, Online Sales Concierge, and Online Sales Consultants. They also are called ISPs Internet Sales Specialists, ISSs Internet Sales Specialists, ISAs Internet Sales Assistants. And so much more. No matter what you call this role there are…
Read MoreCan Onsite Sales Agents or Realtors Be Effective OSCs?
We often call OSCs unicorns. The number of onsite sales agents or realtors that can shift from their role as community manager or resale agent to the role of an OSC are unicorns basking on a rainbow, balancing a leprechaun’s lucky gold piece on the tip of their horn. The transition from an onsite sales…
Read MoreSpring into Success: A Comprehensive Guide to Improving Profitability in Online Sales Programs for New Home Builders – Part 1
In the competitive world of real estate, having a strong online sales program is not just an option, it’s a necessity. With the rise of digitalization and changing consumer behaviors, home builders need to adapt their marketing strategies to stay ahead of the game. Online sales programs are not just the online sales counselors behind…
Read MoreBlowing Up The Marketing Funnel In New Home Sales
Recently at the International Builders’ Show in Las Vegas, I had the pleasure of moderating a panel of marketing experts both in and outside of new home builder’s offices. We talked about the changing dynamic of lead generation and how builders see the buyers journey verses how buyers really want to take that buyer…
Read MoreIBS 2024 is in The Books – What Were Your Biggest Takeaways?
Wow – IBS 2024 whooshed pat in a whirlwind, and if you were one of over 76,000 building industry professionals who attended IBS…Congratulations! Not only are you looking at trends, materials, walking the convention floor for tips, ideas, and innovation – you may have also attended some of the education, networking events, and engaged with…
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