Upcoming Webinar: Motivation in the Market at Denver HBA

I’m excited to be a part of this educational session at the HBA of Metro Denver’s Sales & Marketing Council. It’s free to attend and you’ll gain some motivation and insights from Neneh Biffenger, Builder Business Development at Invalesco Real Estate, Troy Arnold, Branch Manager at Well Fargo Home Mortgage, and Alisa Poncher, President Strategic…

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Live Training Opportunity for Online Sales Counselors

It’s rare that there are actual opportunities for OSCs to sharpen their skills and be surrounded by a group of their peers. So often OSCs work in a bubble with-in a company, and very few people truly understand what their role is and what they do. This year, Blue Gypsy Inc. is partnering with Blue…

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What Does “When in Doubt Send It Out” Mean?

When in doubt send it out

Yes, we all want to be setting appointments. Especially if your leads have slowed down, but we don’t want to set just any appointment. We want to set strong appointments that will convert, otherwise we aren’t doing what OSCs are supposed to do. You may have heard the term, “When in doubt, send it out.”…

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Five Things Leadership Should Know About Online Sales

5 Things leadership needs to know about online sales counselors

Sometimes the people at the top don’t understand what Online Sales is, what Online Sales Counselors do, and why this role and the program are so important. 1. This is not a “Catch All” position – The online sales program isn’t a place to dump all the odds and ends in the company. An online…

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Don’t Sacrifice Website Usability for Design

Websites are the online sales models for the new home building industry. You’ve probably heard that before. Just like models are constantly changing as we build new and better homes, close out communities, and start new models – your website too needs to grow and change, but one thing needs to remain the same. It…

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BGI’s OSC University – Live Education and Virtual Support

There aren’t enough educational opportunities out there for Online Sales Counselors to further their career. Many times, OSCs are dependent on their companies to hire trainers and coaches like me to come in and help. (And there aren’t many of us!) Are you an OSC that wants to find your own training, coaching, and mentoring?…

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Turnkey Solutions Sound Great… But Are They?

Turnkey programs for new home builders for their online sales program just don't work.

I often hear builders say they want a turnkey solution for online sales. Really, they want turnkey solutions for everything. The truth is, almost anything worth while takes time to learn and master. As most builders like to remind me, they are different from their competitors. While we don’t need to re-invent the wheel every…

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Blue Gypsy Inc Doesn’t do “CRM Implementation,” We Teach “CRM Strategy”

CRM is not an option when it comes to online sales for new home builders

Well, you know that old story, “If you give a man a fish he eats for a day, if you teach a man to fish, he can feed his whole village.” That’s how we feel about CRM implementation. There’s no doubt about it, CRM is complex. And there are SOOOOO many of them out there.…

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13 Years… So Much Has Changed

It’s funny. If you had told me I’d be doing Blue Gypsy Inc. for 13 years, my first response would have been, “I spent 13 years traveling around the world, I can’t imagine spending 13 more owning my own business, and not getting out on any adventures.” Little did I know what an adventure owning…

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IBS Recap: Teaching, Learning, Winning, Caring, Meeting, and Socializing

This year in Vegas was a little different than any other year I can remember. The longer you attend IBS the more people you know, the more companies you interact with, the more invitations you get to events! Teaching and Learning: On top of two presentations – one on the Building Knowledge Track with my…

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