Let’s get this out of the way right now: I am not a CRM implementation expert. My job is to train and strategize with Online Sales Counselors (OSCs) and companies to help them thrive in their roles and their adoption of the CRM across all departments. It’s important for the marketing, sales, and online salespeople to all be rowing in the same direction when it comes to big tools like the CRM. I’ll give you the ideas and the parameters, but I leave the nitty-gritty of CRM setup to the techies and specialists. What I do know is what a CRM should be able to do for you as an OSC in the homebuilding industry. It’s up to you to become the expert on the platform your company uses. And let’s be honest—often OSCs end up being the CRM experts in their companies. So, roll up your sleeves, dive in, and figure it out. Here’s the good news: there are resources everywhere. Your CRM likely has a support team, a knowledge base, and (bless the internet gods) YouTube. You can Google just about anything these days. Or—and here’s a crazy idea—you can play with it. Tinker, explore, and press all…
Read MoreThe Energy Is Building! Can You Feel It?
It’s amazing, the positive things that can happen when people come together under the umbrella of a great cause. Blue Gypsy Bluesfest is almost here. I can’t believe this event that started with me saying, “Let’s Have A Party and give back to Habitat for Humanity” Has taken on such a life of it’s own. It’s funny. I’ve had people ask me if I’m the Promoter for the event. Well, I guess so…I mean I…
Read MoreDo You Have your Ticket’s Yet? I Have Mine!
Do you have your tickets yet? I have mine! In fact I was the very first ticket purchased online for the Blue Gypsy Bluesfest, and at the rate my procrastinating boyfriend is going, he’ll be the last! Here’s the ticket site! Click here for Blue Gypsy Bluesfest Tickets. Use the discount code: habitat4blues and get 20% off tickets online. If you are a last minute shopper the code will take $15 off the prices at…
Read More10 Days Until The Blue Gypsy Bluesfest: Giving Thanks to The BBQ Competitors
Six months of planning is coming to fruition in just 10 more days. This has been one of the steepest learning curves putting together an event of this magnitude. The thing that has kept me moving along is that it’s for such an amazing cause. Habitat for Humanity. I’ve met so many wonderful people who have put their great energy along side mine, not just for the advertising, but also because they believed in the…
Read MoreSocial Media Marketing: Like Herding Cats?
This just tickled my funny bone and I thought I would share it for all those social media marketing pros out there.
Read MoreFrom The Archives: Social MeetUps and TweetUps – Are They Like Online Dating?
Attending a meet up is a great way to meet people in-person who are interested and involved with social media in the Tidewater Area. It also reminded me a bit of the time I spent internet dating… When I embarked on my social media exploration I began following people with knowledge and expertise in several fields of interest. The great thing was I was not bound by their locality. I could follow, friend, and learn…
Read MoreFace Of Fox 43: Sirece Dugard and Blue Gypsy Bluesfest
I’m really excited to have Fox 43 involved with the Blue Gypsy Bluesfest. They are our newest media sponsor and they are going all out. We have the brand new Face of Fox Sirece Dugard coming out to the event, doing some giveaways and having some fun with us. And she’s going to be announcing the event on the Hampton Roads Show as well. Here’s an interview with her about her new job and her…
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