When margins are tight, it’s tempting to look for places to cut costs. Too often, the OSC program ends up on the chopping block. On paper, removing a salary line or trimming bonuses may look like savings. In reality, it’s one of the most expensive mistakes a builder can make. An OSC isn’t just another role. They are the engine that converts costly digital traffic into real appointments and closed sales. Without them, your marketing dollars evaporate, your conversion rates sink, and the homes you…
Read MoreCutting Down On Random Facebook Friends
I know I’ve done similar posts before. But in this I’m including some tools for you. Please feel free to use. I know for some facebook is the wild wild west full of people willing to take their chances to accept anyone that will ask to be their friend because they use it for “networking.” Nothing wrong with that shot gun approach if you choose to use facebook in that way. But I guess I’m…
Read MoreWhat Is Your Time Worth?
When is it time to hire help? It’s hard as a small business owner to make the decision to “cut into your earnings” to hire help. But that’s just what you may need to do in order to increase your revenue. It’s a huge leap of faith, but if you are organized and know what you need and what you want it can be well worth the expense to hire help. It can help you…
Read MoreOutsourced: Not the Show
Blue Gypsy Inc has grown so much in it’s one year of existence. This is a wonderful thing! This time last year I sent my first proposal out into the world and was busy getting my company name Blue Gypsy, incorporated. Now I have several happy clients who keep me very busy. I’m not complaining! In this economy it’s so nice to be needed and wanted, and actually lead management should be the business of…
Read MoreThousand Crane Project: Touching The World Through Ripple Effect
Have you ever heard about the Legend of 1000 origami paper cranes? Ancient Japanese folklore promises to grant a single wish to anyone who folds a thousand paper cranes. Well yesterday I came across the fan page, Thousand Paper Crane Project. Rich Greenhagen, a resident of Virginia Beach, has a unique goal. He’s folding 1000 paper cranes to spread love around the world. It started out as a poem, then became a story and then…
Read MoreTwenty Christmas Light Displays I’d Hate To Disassemble
Christmas is one of my favorite times of the year, but taking down all the lights and decorations is not my favorite….I take heart in the fact that I don’t have to deal with the disassemble of the following Christmas displays. (But man I love to watch them!) Take a look at these 20 amazing works of art!1. Music Box Dancer 2. Frisco Christmas Lights – Wizards in Winter 3. Coca Cola Holiday Song 4.…
Read MoreLead Conversion Optimization: Lead a Horse To Water…And Make Them Drink
My previous blog post talked about developing a system to manage your leads. If you generate leads and then do not have a systematic way to deal with them, you might as well not have paid to generate the leads. Darin Persinger of Productivity Junkies has some great insights in the following video into the topic of Lead Conversion Optimization. The fact is you can’t convert a lead if you don’t have a system. But…
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