When margins are tight, it’s tempting to look for places to cut costs. Too often, the OSC program ends up on the chopping block. On paper, removing a salary line or trimming bonuses may look like savings. In reality, it’s one of the most expensive mistakes a builder can make. An OSC isn’t just another role. They are the engine that converts costly digital traffic into real appointments and closed sales. Without them, your marketing dollars evaporate, your conversion rates sink, and the homes you…
Read MoreDo You Have your Ticket’s Yet? I Have Mine!
Do you have your tickets yet? I have mine! In fact I was the very first ticket purchased online for the Blue Gypsy Bluesfest, and at the rate my procrastinating boyfriend is going, he’ll be the last! Here’s the ticket site! Click here for Blue Gypsy Bluesfest Tickets. Use the discount code: habitat4blues and get 20% off tickets online. If you are a last minute shopper the code will take $15 off the prices at…
Read More10 Days Until The Blue Gypsy Bluesfest: Giving Thanks to The BBQ Competitors
Six months of planning is coming to fruition in just 10 more days. This has been one of the steepest learning curves putting together an event of this magnitude. The thing that has kept me moving along is that it’s for such an amazing cause. Habitat for Humanity. I’ve met so many wonderful people who have put their great energy along side mine, not just for the advertising, but also because they believed in the…
Read MoreSocial Media Marketing: Like Herding Cats?
This just tickled my funny bone and I thought I would share it for all those social media marketing pros out there.
Read MoreFrom The Archives: Social MeetUps and TweetUps – Are They Like Online Dating?
Attending a meet up is a great way to meet people in-person who are interested and involved with social media in the Tidewater Area. It also reminded me a bit of the time I spent internet dating… When I embarked on my social media exploration I began following people with knowledge and expertise in several fields of interest. The great thing was I was not bound by their locality. I could follow, friend, and learn…
Read MoreFace Of Fox 43: Sirece Dugard and Blue Gypsy Bluesfest
I’m really excited to have Fox 43 involved with the Blue Gypsy Bluesfest. They are our newest media sponsor and they are going all out. We have the brand new Face of Fox Sirece Dugard coming out to the event, doing some giveaways and having some fun with us. And she’s going to be announcing the event on the Hampton Roads Show as well. Here’s an interview with her about her new job and her…
Read MoreGaining Momentum: Positive Energy Creates Positive Results
I’m a true believer that positive energy creates positive thoughts, positive thoughts lead to positive ideas, positive ideas produce positive actions and positive actions garner positive results. That’s the operating principal behind Blue Gypsy Bluesfest and my efforts put for this charity event taking place on September 25th at Hunt Club Farm in Virginia Beach to benefit Habitat for Humanity and the Nachel’ Blues Network. I’ve been making calls, sending email and talking about this…
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