Unlocking CRM Potential: What to Look for and Why

Let’s get this out of the way right now: I am not a CRM implementation expert. My job is to train and strategize with Online Sales Counselors (OSCs) and companies to help them thrive in their roles and their adoption of the CRM across all departments. It’s important for the marketing, sales, and online salespeople to all be rowing in the same direction when it comes to big tools like the CRM. I’ll give you the ideas and the parameters, but I leave the nitty-gritty of CRM setup to the techies and specialists. What I do know is what a CRM should be able to do for you as an OSC in the homebuilding industry. It’s up to you to become the expert on the platform your company uses. And let’s be honest—often OSCs end up being the CRM experts in their companies. So, roll up your sleeves, dive in, and figure it out. Here’s the good news: there are resources everywhere. Your CRM likely has a support team, a knowledge base, and (bless the internet gods) YouTube. You can Google just about anything these days. Or—and here’s a crazy idea—you can play with it. Tinker, explore, and press all…

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Who The Bad Owl? A How To Guide – Help Me Find My Wooden Spoon

June 25, 2010

Okay so part two. While everyone else seemed thrilled to see HTML5 yesterday, I wasn’t like most waking up to a very different owl. I didn’t have the time, I had 20 things on my plate and I was, as usual, trying to figure out how to cram 30 hours of work into about 17 waking hours. I was in no mood for one of the major tools I use for work to be changed.…

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Hootsuite: Whooo I mean Boooo

June 24, 2010

Hootsuite say it ain’t so! I signed in this morning to get some work done and you’ve changed. And not for the better in my opinion. I don’t have the time this morning to explore your changes, but I do have to say as someone who uses you as a tool you have made yourself less user friendly. I am a busy girl and besides just working for builders trying to make them sales, planning…

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Is Lead Management The Same as Gardening?

June 11, 2010

The other day I attended my first networking luncheon in Northern Virginia. I just moved recently and now that I’m starting out from scratch, it’s an interesting process. Sometimes networking is a little bit like traveling around the world. There are set questions that people ask as soon as you meet them. With travel it was the where have have you been, where are you going how long are you traveling variety of question. But…

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Miracles of Modern Social Media

June 11, 2010

I experienced a social media triumph the other day. It just goes to show Social Media can really get the job done. Especially if a big business is doing its job and monitoring its online reputation. In that case you might even get positive results. I did last week! A couple of weeks ago I walked into my bank to open another business account, in the course of my transaction with the banker who was…

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Tickets are Onsale Now For Blue Gypsy Bluesfest!

June 7, 2010

This month only, take advantage of the early bird special and save up to $20 on your tickets for the Blue Gypsy Bluesfest. We are putting on an amazing third party fundraiser for Habitat for Humanity and Natchel’ Blues Network. Two great local charities in Hampton Roads. Make sure you come to the event of the season on September 25th at Hunt Club Farm in Virginia Beach. And enjoy local blues music provided by Bobby…

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Blue Gypsy Bluesfest: "Battle of The BBQ" Bring it on!

May 28, 2010

Blue Gypsy Inc is unconventional (And so is the Lead Gypsy) so why shouldn’t Blue Gypsy Bluesfest be unconventional as well! Most muli-band venues become a battle of the bands! Well how about we enjoy the bands, they get along fine, no need to fight… but instead we have a Battle of the BBQ? That’s right “Battle of the BBQ” is on. Now I just need to get the restaurants to comply! Since we’re having…

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