Marketing Messages vs. OSC Communication: Why Your Emails Should Sound Human

Let’s talk about something that trips up a lot of OSCs, especially those just getting their feet under them: the difference between marketing messaging and your communication as an Online Sales Counselor. Yes, yes… I know you’re working for a home builder. And yes, marketing is super important. It drives interest. It tells the brand story. It pulls people in. But here’s the deal OSCs: you’re not marketing. You’re communicating. Once that lead hits your inbox, your job shifts from drawing attention to building connection.…

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Gaining Momentum: Positive Energy Creates Positive Results

August 28, 2010

I’m a true believer that positive energy creates positive thoughts, positive thoughts lead to positive ideas, positive ideas produce positive actions and positive actions garner positive results. That’s the operating principal behind Blue Gypsy Bluesfest and my efforts put for this charity event taking place on September 25th at Hunt Club Farm in Virginia Beach to benefit Habitat for Humanity and the Nachel’ Blues Network. I’ve been making calls, sending email and talking about this…

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From The Archives: A little Inspiration "Remember to Say I Can"

August 25, 2010

Youtube is crowded with entertaining mindless videos of cats caught on ceiling fans, manatees bumping into aquarium glass, and giant slides that will land you in a kiddie pool of water…but every once in a while you come across a gem that brings tears to your eyes and teaches you real life lessons. This is why social media can have such an amazing impact on our lives. I used to teach kids team building, leadership…

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Frequently Asked FB Question: How Do You Tag Someone in a Status Update

August 22, 2010

This is a very remedial blog post for novice facebook users who would like more dynamic interaction with their friends, networking buddies, and old high school friends. Many people are aware of how you hot link a person in a status update, but since I’ve had 3 people in the last week ask me how I do it, I decided (In the interest of being on vacation and still wanting to put up a post)…

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It Takes A Village: To Put Together A Fundraiser

August 15, 2010

It Takes a Village. I’m putting together a local charity fundraiser for Habitat for Humanity and Natchel Blues Network and it really does take a whole village to put together the event. While I’m planning this “alone” I’m not really alone in the world of Social Media. Now I know many people think Social Media is the miracle fix for just about everything. You’re throwing an event? Put it out on Social Media and people…

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From the Archives: 5 Twitter Duh’s and No Brainers….

August 10, 2010

Since it’s a hectic month of planning for the Blue Gypsy Bluesfest and I’m sure there’s lots that I can tell you about that and it’s connection with social media moving it forward, right now….I’m pulling some oldies but goodies from the archives. Here are just a few things to think about as you get up to speed with your twitter account. 1) If you have multiple twitter accounts (And I mean like 3,4 or…

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How To Use A Facebook Personal Page For Your Business

July 31, 2010

I know all the experts, gurus, and Social Media Ninja’s are going crazy over the headline of this post. I can hear them yelling at me and I’m sitting in a quit room writing this. Haven’t we yet learned that all the definitive statements about Social Media are wrong? The only reason people write rules is so they can be expertly teaching their rules and by creating a wrong way to do something they create…

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