Let’s set the record straight: Your Online Sales Counselor (OSC) is not a one-person army. They’re not a magician who can wave a magic wand over lukewarm leads and produce closings. And they’re certainly not a plug-and-play solution that runs on autopilot. If your online sales program is struggling—or worse, crashing and burning—it’s not just about the OSC. It’s about the system surrounding them. Too often, home builders invest in the idea of an OSC without investing in the infrastructure and support they need to…
Read MoreThe Power Of Positive Thinking: How Are You Going To Use It
If you knew you couldn’t fail, what is one thing you’d like to do in your life? The power of positive thinking and positive energy is a real element in the universe. I truly believe this. I’ve climbed mountains with this energy, I’ve jumped out of planes with this energy, and sailed around the Caribbean with this energy. These are just a few of the many achievements I’ve attained by implementing this method of positive…
Read MoreGrassroots Efforts: Cold Calling Under Rated Along With Other Outbound Marketing
I know, you are all cringing right now. Yuck I hate it when someone calls me unsolicited and asks me to do something, pay something, buy something, or well…something! You hear so much about inbound marketing these days, is outbound marketing dead? Just one aspect of outbound marketing is cold calling. These days it seems that people are not only against cold calls, but they are into scheduling their phone calls as well. It is…
Read MoreNot Created Equally: Find Your Unique Teacher, Coach or Social Media Advisor
Not all business coaches, consultants or social media “experts” are created equally. Much like a personal trainer focuses on the individual, so too do you need to find a business specialist that focuses on your business as if there is no other business out there just like yours. Recently I started to go back to the gym to take classes with a trainer verses DVD’s at home. I just wasn’t meeting my goals and it…
Read MoreBlue Gypsy Bluesfest: Great Things Are Coming
When I first started planning Blue Gypsy Bluesfest I knew it was a big undertaking. But I also knew it was for a good cause, and in the end it would be a lot of fun. One of the best parts about owning my own business is deciding how I’m going use my energy and achieve great things. It was a little over three months ago that I decided I wanted to throw a huge…
Read MoreListen: If You Aren’t Picking Up Cues You Lose
Listen. This is the key to great service. Listen. Seems easy right? This is the secret to capturing and keeping clients. Right now I’m sure everyone is saying, “Duh, I listen all the time.” But no….no you don’t. Perfect way to alienate someone seeking your services is to not listen to what they are telling you. There is a reason why people say email me, don’t call me. Call me don’t email me. Text me,…
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