When margins are tight, it’s tempting to look for places to cut costs. Too often, the OSC program ends up on the chopping block. On paper, removing a salary line or trimming bonuses may look like savings. In reality, it’s one of the most expensive mistakes a builder can make. An OSC isn’t just another role. They are the engine that converts costly digital traffic into real appointments and closed sales. Without them, your marketing dollars evaporate, your conversion rates sink, and the homes you…
Read MoreDebates on Facebook: Like An American Jew Sitting Next to Two Arabs in an Old City Jerusalem Pizza Parlor
In social media, interacting though facebook, twitter and the like can be a dialogue. I see people updating most often with the literal, “what they are doing.” (I do this as well) But less often status updates express thoughts, ideas and beliefs. It’s as if for the most part no one wants to rock the boat and put something up that “friends” or “followers” might not find agreeable. And when we do post something controversial…
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