How are You Making Twitter Work for Your Business?

Do you keep asking yourself how can twitter help my business? How can I use twitter? And what is the point? If so you are not alone. Many people get started on twitter and don’t know what they really want to use it for. It is not a business tool for everyone, but it can be a powerful business tool if used properly and with a plan.

The types of questions you want to ask yourself when using twitter are the following:

What is my focus for using twitter?
Are using twitter because someone told you to put a twitter page up and your clients will find?
Are you trying to sell something?
Are you trying to make friends?
Are you trying to increase your influence in your field?
Are you giving advice?

Who is my Audience? 
Are you trying to engage an audience of your colleagues and friends?
Are you trying to sell a product or a service?
Is your audience a specific demographic?
Who else engages your demographic?

How am I trying to engage them? 
Are you engaging people on a one on one basis, are you posting articles and ideas out there?
Are you simply reguritating other peoples articles and ideas?
How much of your content is original?
Are you using search tools to find other people talking about your topics?
Are you interacting with people?

What is my call to action?
Are you driving people to your website?
Are you filling your fan page on facebook?
Are you trying to get people to attend a seminar?
Are you getting people to read your blog?
Are you getting people to look at your products?

Once you answer these kinds of questions we will get into more detail on how to put together a twitter stradegy that is right for your business.