Milesbrand: Why Home Builders Need Online Sales Consultants In All Market Conditions
We’ve certainly seen fluctuations within the marketplace over the last several years. We’ve seen unprecedented highs and and at times significant lows. The one thing that should remain constant is the need and desire to have an Online Sales Counselor (OSC). Learn about key benefits of the OSC role and see why the position is…
Read MoreECI | Lasso: Hiring a Unicorn – Finding the Right OSC
I had the privilege of giving a talk to the Lasso community recently on what it takes to embark on “Hiring a Unicorn.” According to the Oxford Languages definition, a unicorn is “something that is highly desirable but difficult to find or obtain.” While unicorns are simply fictional, in the world of new home construction,…
Read MoreNew Home Solutions Consulting Guest Vlog: Leah Fellows Asks “Is Your OSC Program on Track?”
The Online Sales Counselor (OSC) is a vital role in any company – they are the face of the company and serve as the top of the lead funnel. Making sure the OSC program is running like a well-oiled machine is important. I talk through 7 types of assessments you need to make informed decisions…
Read MoreMyers Barnes Associates, Inc. – Leah Kaiz Fellows: Are your OSC and onsite sales trainers in sync?
There are many components that make up a good Online Sales Counselor (OSC), but one of the most strategic approaches to the role is the long-term follow-up and lead nurturing. For a long time during the height of the pandemic, OSC’s were slammed with lead after lead and unable to truly manage leads with the…
Read MoreBuilding Women Magazine: Minding Your Business – Growing Online Sales Leaders
When the online sales counselor (OSC) role was in its infancy in the early 2000’s, pioneers were put in place to mind the gap between lead generation (marketing) and closing the deal (sales), but the role was amorphous. Were these people marketers? Were they salespeople? Secretaries? The answer was, and continues to be, none of…
Read MoreColorado Builder: Marketing mastery – How can new-home builders use digital marketing to their advantage?
Digital marketing in the building world is the easiest way to gain leads, but it’s not a field of dreams. You can’t simply build a website and will prospective buyers to come. In the age of COVID-19, walk-in traffic is waning and nearly 100% of homebuyers begin their search online. Savvy home builders know the…
Read MoreECI | Lasso: Top New Home Sales Tips for 2022
What happens when you get 23 industry leaders to discuss tips and tricks heading into 2022? A wealth of information all in one blog! I had the pleasure of speaking to Lasso regarding my take on the building industry and where it is headed in 2022. With such a busy 2021, it was easy to…
Read MoreAtlanta Real Estate Forum: Home Builder Follow-Up Misses The Mark
For the second year in a row, Blue Gypsy Inc., Melinda Brody & Company and Denim Marketing but together the 2021 Online Homebuyer Mystery Shop Results. Our goal was to determine if follow-up had improved from last year. We had the pleasure of discussing our results and our efforts with the Atlanta Real Estate Forum.…
Read MoreHead to Head: How An Abundance Mentality Can Restore Order to Your World
Have you ever heard the saying, “there is enough to go around”? This comes from an abundance mindset. It was Dr. Stephen Covey who said, ” When people are genuinely happy at the successes of others, the pie gets larger”. This is true not only in your personal life but in your professional one as…
Read MoreMilesbrand: Selling Homes Online – Tips from Industry Experts
Have you ever wondered what components are needed to have a successful OSC program? Not only are we needing to keep up with the current challenges with lumber shortages, price increases, etc., but now more than ever, we need to stand out amongst competitors to show that we mean business. Reaching leads digitally is no…
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