Online leads are one of the most valuable sources of opportunity for home builders—but only if they’re handled well. In today’s competitive market, buyers expect timely, personalized, and consistent communication. So, the big question is: How well are builders actually doing when it comes to online follow-up?

That’s exactly what the 5th Annual Online Homebuyer Mystery Shop Report set out to uncover. Conducted by Blue Gypsy Inc., in partnership with Melinda Brody & Company and Denim Marketing, this year’s report offers a fresh look at how builders are managing digital inquiries—and where the cracks are starting to show.

Over the course of 30 days, 50 home builders across the country were mystery shopped. Nearly 30 of them were pulled from the Builder Top 200 List, while the others were selected at random to provide a well-rounded snapshot of the industry. Each builder received an online inquiry with real buyer questions—and then the clock started ticking. How quickly did they respond? What channels did they use? Did they follow up more than once?

What we learned was both encouraging and eye-opening.

The builders who have Online Sales Counselor (OSC) programs in place are still outperforming those who don’t—but having an OSC isn’t enough on its own. Consistency, oversight, and ongoing training are critical. In fact, even among builders with OSCs, some never followed up with a personal message. That’s a missed opportunity no team can afford.

The full report offers a detailed breakdown of the findings—without naming names—but the data speaks volumes. If you’re a builder, marketer, or sales professional in the homebuilding space, this is a must-read.

When you download the report, you’ll get insight into:

• How quickly builders are responding to leads
• How frequently they follow up (and when they don’t)
• What communication methods they’re using—email, phone, text, video
• Where automation helps, and where it hurts
• The difference OSC visibility makes on a builder’s website

You’ll also see just how many builders never follow up at all—and what that means for your competition.

This report isn’t just about data—it’s a chance to reflect on your own follow-up process. Are you meeting buyers where they are? Are you making the most of every lead? Or are you unknowingly leaving sales on the table?

We won’t spoil all the results here. To get the full picture—and actionable insights you can bring back to your team—download the free 5th Annual Online Homebuyer Mystery Shop Report.

For more information or to schedule a mystery shop evaluation, contact Blue Gypsy Inc.to optimize your lead follow-up strategy.

Contact Blue Gypsy Inc. today  Visit BlueGypsyInc.com or call us to get started!