Every year I walk into the International Builders’ Show with the same challenge.

There is simply too much good content.

IBS is one of the few places where you can find yourself staring at your schedule thinking, “I want to be in three different rooms at the same time.” Between sales, marketing, technology, leadership, and customer experience sessions, there is always more to learn than any one person can realistically absorb in three days.

That’s honestly part of why I keep coming back.

This year is no exception. I’m especially excited because I’m not just attending, I’m also participating in three sessions across the week. And like everyone else, I’m also making some tough choices about which sessions I can realistically get to, and which ones I wish I could attend if cloning were an option.

When I’m not at some of these sessions you will definitely be able to find me in Sales Central. Where the coffee will be flowing, thanks to Outhouse and Blue Gypsy Inc.

The Sessions I’m Participating In

Staying Human in a Digital World

Tuesday | 7:45–8:15 AM | West 312A – Sales Central with Kevin Weitzel

Not only are we the Coffee sponsors all week at Sales Central, but we’re also kicking off the morning with a short “Rise & Shine” session focused on staying grounded and intentional in a week full of technology, tools, and noise. The goal is simple, help attendees set the right mindset for how digital experience and human connection work together throughout the show.

Control + Alt + Connect: How OSCs Use AI & Empathy to Reboot The Sales Journey

Tuesday | 12:15–12:45 PM | West 230 the AI and Tech Studio with Ryan Shultz and Felicia Berry

This session is centered around connection how we leverage technology and process without losing the relationship component that actually moves buyers forward.

Wind Down & Strategize: Practical Solutions for All the Stuff You Just Learned

Thursday | 9:30–10:00 AM, West 305 – PWB HQ with Carol Morgan and Kimberly Mackey

This quick session at PWB HQ is intentionally a wind-down and strategy session designed to help attendees take everything they’ve learned over the week and turn it into an actionable plan before heading home.

Sessions I’m Trying to Attend

These are the sessions I’ve prioritized because they align strongly with where our industry is going, especially around sales performance, customer experience, and technology.

TUESDAY

People Over Process: Exposing the Hidden Killers That’s Costing You Sales
8:15–9:15 AM | West 315A | Ryan Taft

Teaching Sells: How Builders Can Turn Education into Their #1 Sales and Loyalty Tool
9:30–10:00 AM | West 309B | Kimberly Mackey, Sabine Steinbrecher

Shatter the Sales Stereotype: Redefining What Makes a Top Sales Performer Today
10:00–11:00 AM | West 311G | Cory Charles, Abbie Mirata

From Browsing to Belonging: Website Personalization that Converts
1:45–2:15 PM | West 312A | Greg Bray

10 Strategies to Build Buyer Confidence & Cut Cancellations in Uncertain Times
4:00–5:00 PM | West 315A | Ryan Cantrell, Paul Cardis, Camille Jenkins

WEDNESDAY

Unlocking Sales Potential: The Hidden Skills Your Team is Missing
7:45–8:15 AM | West 312A | Abby Cornelius & Abbie Mirata

The Future of Homebuying: AI, SEO & The Shift to a Digital Buying Experience
9:30–10:00 AM | West 312A | Tom LeBaron, Emily Seils

AI Buyers & Sales Assistants: Revolutionizing Your Website’s New Home Shopping Experience
10:15–10:45 AM | West 230 | Melissa Cervin, Barrett Davis, John Lee

Winner Techs All: Smarter Tools for Online Sales & Marketing Success
12:30–1:30 PM | West 311G | Laure Hanson, Shela Lockhart, Heidi Schroeder, Terrell Turner

The Rally: Unstoppable Sales — 5 Pillars that Stand Out
2:15–3:45 PM | West Hall F3 | Chris Hartley, Keith McKinney, Chad Sanschagrin, Jessie Suggs

THURSDAY

Fix the Friction: Build Connected Buyer Journeys That Convert & Refer
8:15–9:15 AM | West 311G | Jennifer Candlish, Jeremiah Gore

Digital Chemistry: How Storytelling + Tech Can Win Buyers’ Hearts & Sales
11:00–11:30 AM | West 312A | Alaina Money-Garman, Anya Chisanthon, Chad Davies

26 Creative Marketing Ideas for 2026
12:30–1:30 PM | West 307B | Mindy Lepp

Sessions I Wish I Could Attend (If I Could Clone Myself)

These are strong sessions that directly overlap with other commitments or time blocks.

TUESDAY

8:15-9:15 AM

Built to Sell: Unshakable Sales Power in Any Market

West 314B | John Christy, Abby Cornelius, Linda Mahoney, Amy O’Connor

10:00–11:00 AM

AI is Your MVP: Train & Coach Your Team to Win
West 315A | Meredith Oliver

The 7 Habits of Highly Effective Builders

West 224F | Tommy French, Gene Myers, Kevin Rosinski, Scott Wentz

12:30–1:30 PM

Budget-Friendly Marketing: 3 Builder Sizes, 3 Winning Strategies

West 315A | Kelly Fink, Carol Morgan, Kevin Weitzel, Laura Williams

2:15–3:15 PM

From Hesitation to Homeowner: How to Close More Sales in a Reluctant Market
West 307B | David Hagan

Out with the Old: Modern Marketing Plans that Actually Work
West 314B | Courtney Stewart, Melanie Burruss

Reimagining the Buyer Journey: Builder Lessons from Fashion, Tech & Hospitality
West 315A | Genevieve Benson, Sarah Titus

4:00–4:30 PM 

Lead Converting AI: 2x Appointment & Record Sales for Southern Homes
West 230 | Ashley Link, Tom Ngo

WEDNESDAY

8:15–9:15 AM

Stop the Scroll: Brand Storytelling That Grabs Attention, Inspires Trust & Makes the Sale

West 314B | Brooke Carroll, Anna Howell, Karla Tuten

10:00–11:00 AM

The New Search Landscape: 5 Moves to Outrank & Outperform in a Zero-Click World
West 307B | Tom LeBaron, Dennis O’Neil, Natalie Powell, Matt Riley

11:15–11:45 AM

Stack Chat: Building a Marketing Tech Stack that Fits Your Business & Buyers
West 230 | Jordan Brown, Jennifer Cooper, Barrett Davis, Tyeler Strouder

THURSDAY

9:15–9:45 AM

Small Builder, Big Digital Tools: Interactive Plans, Virtual Tours & More to Stand Out
West 230 | Laura Hanson, Michelle Smallwood, Kevin Weitzel

11:15 AM–12:15 PM

Storytelling, Authenticity & Building Brand Trust
West Hall F3 | Lee Thomas Miller, Mollie Elkman

The Reality of IBS

The truth is, you will never get to everything.

IBS isn’t about perfect attendance. It’s about intentional learning, meaningful conversations, and leaving with ideas you can actually implement.

If you see me power walking between sessions with coffee in hand, I’m probably trying to squeeze in one more room before the next one starts. But don’t hesitate to stop me. Conversation and connection always will beat out attendance, as those are the more meaningful things I do at IBS. (Unless I’m trying to get to one of the sessions where I actually have to speak!)